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MARKETING
RETAILING:
Reliance sheds export unit tag for Jamnagar refinery
New status to help larger domestic sales, revive its oil retail biz. New Delhi, April 16 Reliance Industries Ltd (RIL) has converted its first refinery (33 million tonne/year) at Jamnagar from an Export Oriented Unit (EoU) to a normal status so ...
RETAILING:
Falling footfalls push retailers to rework loyalty programmes...
Shift from single brand or store to shared programmes across various sectors. Bangalore, April 16 Last week, an SMS alert requested RelianceOne card members to ‘redeem their membership points at Reliance One/i-Store before April 20th of ...
RETAILING:
... seek rent-free periods, cut in rentals
New Delhi, April 16 Developers and retailers are trying to cobble up a deal to ensure that both sides are protected against slowdown ...
RETAILING:
Big Bazaar store in Secunderabad
Future Group has announced the launch of its second ‘Big Bazaar Supercentre’ in the twin cities at Secunderabad with the mega store spread over a 66,000 sq. ft of built-up space. The new Supercentre promises to offer consumers host ...
PROMOTIONS & OFFERS:
HDFC Standard, Rajasthan Royals deal
HDFC Standard Life Insurance has inked a sponsorship deal with Rajasthan Royals. The insurance company would be the associate sponsor and insurance partner for the reigning IPL Champions, a press release issued by the company ...
PROMOTIONS & OFFERS:
Travel biz sees surge in demand for IPL 2
Mumbai, April 16 While the opening matches of the Indian Premier League starting from April 18 in South Africa are likely to see lesser viewer turnout, travel will gain momentum towards the semi-finals ...
PROMOTIONS & OFFERS:
Idea Cellular partners with Mumbai Indians
New Delhi, April 16 Telecom players are increasingly cashing in on the popularity of the Indian Premier League. Idea Cellular is the latest to join the bandwagon by partnering with one of the IPL teams. The cellular company has struck a ...
NEW PRODUCTS & SERVICES:
AstraZeneca launches cholesterol drug Crestor
Bangalore, April 16 AstraZeneca’s blockbuster statin drug, Crestor, has hit the ...
BRANDS:
Bharti Telesoft is now Comviva
New Delhi, April 16 Bharti Telesoft, value-added services solutions provider for mobile operators, on Thursday announced the launch of its new name – Comviva Technologies ...
IPR:
Piramal Healthcare gets trademark order against 4 cos
Mumbai, April 16 Drug-maker Piramal Healthcare Ltd has obtained a common ex-parte ad-interim order from the Bombay High Court on Thursday, restraining four companies from using trademarks similar to its product Esgipyrin, a note from ...
NEW PRODUCTS & SERVICES:
RCom wireless broadband service
...
BRANDING:
Selling dreams just got harder
With campaigning in full swing, political parties are using all the communication media at their disposal to get their message out.. The story is told of a man who promised clean, bottled mountain air by mail order to the residents of Toronto ...
ADVERTISING:
No hoardings? Hitch a ride, then
A year since hoardings were banned in Chennai, advertisers home in on the humble bus.. It’s been a year since hoardings came down in Chennai and of all other out-of-home (OOH) media, buses seem to have benefited in their absence. Bus ...
TELECOMMUNICATIONS:
Freed from the electronic leash
As the various cell phone providers concerned couldn’t provide satisfactory redress, our columnist is making the most of the silence.. I recall ranting about cell phone intrusions in a Karate-gy column, Pesky Power, some six years ago ...
INTERVIEW:
‘Recession is good for advertising’
Recessionary times force change and push the industry to look at creativity seriously.. Sir John Hegarty loves a recession. Chairman and Worldwide Creative Director of advertising agency Bartle Bogle Hegarty (BBH), he feels it’s the best ...
INTERVIEW:
Disrupting the downturn
Well-known for his strategy of disruption, ad man Jean-Marie Dru tells BrandLine how he and his clients are facing the recession together.. The model of disruption has changed the face of many brands. It has made legends of brands such as ...
ADVERTISING:
How Nike did it
Dan Wieden, the man behind the brand’s famous tag line, talks of how it came about.. If you ever come across Dan Wieden, you could easily mistake him to be an ordinary guy for his simplicity. But he is the man who came up with ‘Just ...
BOOKS:
Building locally relevant brands
There are two primary challenges that marketers in Asia face, says Jörg Dietzel in Create Connect Convince: Fundamentals of Advertising, Branding, Communication ( ...
BOOKS:
Narrate your product story
Even if all your competitors make their products the same way, you can still use the manufacturing process as a differentiator, urge Jacky Tai and Wilson Chew in Killer Differentiators: 13 Strategies to Grow Your Brand ...
BOOKS:
Get the message right
The key issues in establishing a good advertising campaign for the foreign market are the advertising budget, the media strategy, and the message, writes Robert D. Hisrich in International Entrepreneurship: Starting, Developing, ...
NEW PRODUCTS & SERVICES:
Skin sense
Godrej Consumer Products has launched a freshness and skin hydration soap Cinthol Fresh Aqua. The company claims the soap contains a Revolutionary Aqua Formula to ensure that skin doesn’t look dehydrated. The soap has Aqua minerals along ...
NEW PRODUCTS & SERVICES:
Sleep easy
Springwel Matresses has launched the multi adjustable Tempur bed that claims to give the user fully relaxed and comfortable sleep. With remote-controlled multiple positioning options, the beds claim to give total back support and help the ...
NEW PRODUCTS & SERVICES:
Fruit-ful
Galla Foods has launched GTM Cocktail, a combination of mango, orange, apple, banana and papaya, and two mango blend variants under GTM Magic – Mango-Apple and Mango-Orange. GTM Magic & GTM Cocktail are premium blends in the ...
NEW PRODUCTS & SERVICES:
Juicy treat
Parle Agro has added Grappo Fizz, a sparkling grape drink, to its existing portfolio. It can also be used as a mixer for cocktails or mocktails. It will be available in three SKUs of 300 ml, 500 ml and 1 litre packs priced at Rs 20, Rs 27 and Rs ...
NEW PRODUCTS & SERVICES:
Chew on this
Wrigley has launched Boomer Gumlairs, a new category within bubblegums. The Gumlairs reportedly combine the taste of a chocolate éclair with the fun of a bubblegum. It has a creamy centre, full of choco-paste, and costs Re 1 ...
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