The Hindu Business Line : Friday, May 01, 2009

MARKETING

EVENTS: For buyers, gold continues to glitter on Akshaya Tritiya
Sales up 14% at Rs 7,280 cr, but quantity down 8%. Mumbai, April 30 High prices are not a deterrent when it comes to people’s faith in ...

PERFORMANCE: First-timers drive up Maruti, Hyundai sales
IN TOP GEAR. New Delhi, April 30 The downturn has failed to nip the spirits of first-time car buyers. The depressing economic outlook and the credit crunch notwithstanding, industry leaders Maruti Suzuki and Hyundai Motors are seeing a surge in ...

ADVERTISING: Vodafone’s ZooZoos, stars of IPL ad breaks
Merchandise, bags, T-shirts to be available soon. It is not for nothing that Indian advertising is seen as coming into its own. And Vodafone advertising campaigns have been at the forefront of ...

STRATEGY: Emami’s summer campaign targets Rs 300-cr sales
To invest Rs 60-70 cr on advertising & brand promotions. Emami has launched a bigger summer campaign this year with a stronger budget and higher sales target ...

OUTLOOK: Samsung targeting $2-b revenue
Korean electronics and appliances company Samsung India has said that the first quarter of the current fiscal is likely to post a healthy growth for the industry. The company, which launched its new range of LED televisions in India, said it ...

MARKETING RESEARCH: Prime time matches gain popularity
With prime time matches gaining popularity, the second match on April 29 (Day 12) between Mumbai Indians and Kings X1 Punjab led to a TVR of 4.2 compared with the first match between Knight Riders and Royal Challengers (TVR of 2.7). In an ...

NEW PRODUCTS & SERVICES: Henkel re-launches Pril
Henkel India has re-launched its flagship dishwash brand Pril, a key player in the utensil cleaner category. A press release said Pril Liquid has been re-launched as Pril Perfect with a new triple-action formulation. The all new Pril Perfect ...

ONLINE MARKETING: Ybrant Digital acquires dream ad
Digital marketing solutions provider Ybrant Digital has acquired dream ad, an Argentine company, for an undisclosed sum. “The acquisition will give us access to online marketing services in Latin America,” Mr Suresh Reddy, Chairman ...

ADVERTISING: Canon unveils ad campaign with local flavour
Hyderabad, April 30 Canon India Pvt Ltd has launched a campaign with local flavour to market its consumer printer products in ...

NEW PRODUCTS & SERVICES: Customer-friendly
...

BRANDS: Google most valuable global brand: BrandZ study
Chennai, April 30 Google is the world’s most valuable brand, with brand value running to $100 billion. Microsoft has been ranked second, with brand value put at $76.2 billion, and Coca-Cola third ($67.6 billion) in the fourth annual ...

BRANDS: GVK One to host mega brands
Hyderabad, April 30 The GVK Group today announced the opening up of a premier retail and entertainment destination mall GVK One spread over a sprawling 3.5 lakh square ...

CHANNELS AND FRANCHISES: Maruti showroom in Puttur
...

From Brand Line

BRANDS: Break-out brands
Successful and established brands are breaking out of their golden cages, and adding fashionable new dimensions to themselves. Why, and how?. Before the Swift, Maruti Suzuki was a middle-class, trusted brand of cars. After Swift, Maruti Suzuki ...

OUTLOOK: ‘The pen business is not dead’
Montblanc’s Handke says the fountain pen will always be special and the company will never give it up.. Montblanc’s Karl-Heinz Handke is very touchy about pens. He believes the love letter must not be written with anything other ...

BRANDS: Gateway to a new brand
The hotel major wants its new business-class set of hotels to be unencumbered by the Taj connection.. Last September, a regular visitor to the Taj Garden Retreat hotel in the salubrious climes of Coonoor in the Nilgiri mountains would have been ...

STRATEGY: Coming out of its shell
Kerala’s Cashew Development Corporation’s move to make profits by launching value-added products pays off.. After more than 70 years of selling cashew kernel in bulk in the domestic and overseas markets, Kerala State Cashew ...

BOOKS: Where Sachin is still 16 years old
This is not a book for those who are allergic to cricket – If Cricket Is a Religion, Sachin is God, by Vijay Santhanam and Shyam Balasubramanian (

BOOKS: Manage your time equity
During valuable selling hours, you must organise yourself to maximise face-time or talk-time, advises Tim Breithaupt in 10 Steps to Sales Success ( www.macmillanindia.com). ...

BOOKS: Excellent service
Here is a simple activity to engineer discussion around products and services, as Mark Barnes explains in Serious Fun: Adding Buzz to Meeting, Training and Communications (Westland). Write the title ‘Excellent Service’ as ...

NEW PRODUCTS & SERVICES: Handy gizmo
Optoma has launched the Optoma Pico PK101, a pocket projector. The latest LED technology, Optoma’s projector expertise, and Texas Instruments DLP chip technology (used in business and home cinema projectors the world over), come together ...

NEW PRODUCTS & SERVICES: Eye candy
Titan Eye+, the exclusive optical retail chain from Titan Industries, has launched ‘Cabana’, a range of casually corporate unisex eyewear. Global eyewear trends such as double temples, textured temples and cutaways have been ...

NEW PRODUCTS & SERVICES: Gold standard
Tanishq has launched the world’s smallest Bhagwad Gita, in the form of a 1 sq. cm. pendant with the entire 18 chapters of Gita inscribed in 24k gold. The inscribed verses can be seen under a 20 x microscope and can be read under a 200 ...

NEW PRODUCTS & SERVICES: Very berry
Asta Berry has launched its Shiny Sheers Glossy lip colours. Enriched with Vitamin E, they claim to impart a smooth satin and colour-rich look available in various shades of pink, red and brown. They are priced at Rs 65 and available at all ...

NEW PRODUCTS & SERVICES: De-stress
Tempur has introduced pressure-relieving seat cushions to enable people working on desks and computers for long hours to do so without stressing the spine. They are available at all Springwell stores ranging from Rs 7,000 to Rs 10,000 and carry ...

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Markets (April 30)

Nifty (at close on Apr 29)	3,474(+111.65)
US Dollar (Buy/Sell)	50.04/05
Brent crude (a bbl) Rs	2,540
Gold (a gram) Rs	1,350
Silver (a kg) Rs	21,980

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