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SPORTS: IPL: Keeping brands hooked?
Advertisers are maintaining a stiff upper lip despite middling TRPs for IPL-2.. Has the tagline (which translates as One nation, one obsession) of the official broadcaster Max proved right for IPL-2, being played in distant South Africa? It has ...

SPORTS: Exercising their franchise
This IPL season, advertisers tend towards team endorsements rather than individual deals.. To rephrase a statement by actor Mallika Sherawat, nothing sells like Shah Rukh Khan and ...

SPORTS: The setting and its selling
With the IPL matches shifting to South Africa, marketers are finding ways to retain viewer interest and stay relevant.. The IPL is alive and kicking, but in South Africa. As I write, Rajasthan Royals, the winners of the first edition of IPL, ...

ANIMALS & LIVESTOCK: Dealing with pet peeves
The pet food market sees a tussle between price, convenience, nutrition and some dearly-held beliefs.. At a press conference in Chennai to launch a vegetarian version of Pedigree dog food, a Mars India official talks of how a not so well-off ...

SPORTS: Durables retailers ride on IPL with special schemes, discounts
Mumbai, May 6 Being an exclusively television-led tournament, consumer durable retailers are banking on IPL-2 as a lucrative tournament which could give a boost to their ...

CINEMA: Producers-multiplex talks fail again
Mumbai, May 6 The meeting between producers and multiplex on Tuesday again hit a deadlock, with producers pressing for a flat 50:50 revenue ...

From Life

SOCIETY & DEVELOPMENT: Ready to work
Youngsters from disadvantaged sections of society are imparted employable skills to help them enter the organised sector.. A bunch of adolescent boys and girls dressed in their Sunday best stand tentatively outside Haldirams, one of ...

INTERNATIONAL TRAVEL: Namaste Hamburg
Uncovering the city’s historic spread and its India connections. Six degrees of separation, anyone? A beautifully restored print of the 1955 film Lola Montes was screened at the 39th IFFI in Goa. Few know the real life Lola had lived in ...

ENTREPRENEURSHIP: Where teens venture
Syrian girls bubble with ideas and enthusiasm as they are encouraged to become entrepreneurs.. A math whiz since childhood, it seemed a foregone conclusion that Rasha Al Dabbas, 15, would take up a career in engineering or medicine. So when she ...

ENVIRONMENT: Devoured beaches
Unregulated sand-mining and rising sea-levels are rapidly corroding the Indian coastline, destroying homes and snatching livelihoods.. While the rest of the world gets all worked up to tackle global warming and a rising sea-level, India ...

CINEMA: Bollywood’s bitter battle Showbiz
Producers want a 50-50 split, exhibitors argue otherwise; and behind all this is a history of overweening egos and starry tantrums.. The three-week-old standoff between the producers and exhibitors resulting in no fresh Hindi films in your ...

PEOPLE: What Kabir means
Celebrating a 15th-century mystic poet and his universal message. I am in all/ All is in me/ Beyond me, no other./ Across three worlds, I spread/ Coming and going, the game I play./ A hundred forms, my disguise/ I am beyond form or trace./ I ...

TEA: All in a cup of tea
Research focuses on theanine in the cuppa that relaxes and rejuvenates. Ever wondered why your cup of tea makes you feel relaxed and alert at the same time? Well, the paradox in the tea cup seems to stir down to an ingredient called theanine, an ...

BOOKS: Ifs and butts
The third edition of the Tobacco Atlas takes you through the smoky corridors of the tobacco industry and tells you what tobacco is capable of doing, at its disastrous best. In the 20th century, it killed about 100 million people ...






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Markets (May 06)
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Silver (a kg) Rs22,900


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