Business Daily from THE HINDU group of publications
Friday, May 15, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Friday, May 15, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING MARKETING RESEARCH: Zee TV viewership ratings get closer to Max Ad revenues continue to be under pressure. Mumbai, May 14 While most general entertainment channels (GEC) are reeling under the IPL effect, Zee TV is getting closer to SET Max in terms of viewership ... STRATEGY: New music industry body seeks to check mobile chip piracy Industry losing more than Rs 300 cr each year due to illegal downloads. Hyderabad, May 14 The Indian Music Industry (IMI) has announced the launch of Music Mobile Exchange (MMX), a body that encourages legal music downloads, thereby, seeking to ... NEW PRODUCTS & SERVICES: Bajaj Allianz’s new plan Bajaj Allianz Life Insurance has launched a unit-linked plan called ‘UnitGain Protection Plus’, a press release issued by the company said. The product offers an additional sum assured in case of accidental death of the life ... RETAILING: Bangalore Metro corridor leaves retailers in lurch Along with recession woes, retailers in Bangalore located on the East-West corridor of the Bangalore Metro Rail Project are grappling with falling sales and relocation problems. Faced with an almost 30 per cent dip in sales, most large ... RADIO/TV: DTH service: TRAI told to fix add-on channel rates New Delhi, May 14 The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) has asked the Telecom Regulatory Authority of India (TRAI) to fix prices of add-ons, or channels offered individually in Direct-to-Home (DTH) ... STRATEGY: Canon to invest Rs 100 cr in B2B rental biz ... SHOPPING: Traders back shopping fest Traders, entrepreneurs and manufacturers have extended full support to the third edition of the Grand Kerala Shopping Festival that gets under way later this year. Representatives from various sectors of trade and commerce met at ...
DIRECT MARKETING: Direct selling on the go While organised retail is slowing down, the direct selling industry is gung ho about its prospects. BrandLine does a reality check on its optimism.. This business has the uncanny ability to bump into you in the most unlikely places. Often it is ... INTERVIEW: ‘The importance here is to cut out unnecessary middlemen’ Michael Bergdahl, author and Wal-Mart director, says that if small retailers in India cannot buy stock directly from the source, their next best bet would be wholesalers.. Michael ‘Bird Dawg,’ Bergdahl has perhaps penned one of the ... BRANDS: Top brands, top trends A recent ranking of the world’s 100 most valuable brands throws up some interesting insights.. The headline buzz in this year’s Millward Brown report on the 100 most valuable global brands belongs to a relatively new brand which is ... STRATEGY: Indiagenous ingenuity Why does jugaad – resourcefulness, inventiveness - not manifest itself at an organisational level?. A couple of years ago, I was giving a lecture on innovation in New Zealand when my presentation went blank. On examination, I found that ... NEW PRODUCTS & SERVICES: Nifty device LG Electronics has launched a new palm-size pocket projector, the HS102G. Targeting both the business and home consumers, it is among the smallest projectors available in a dimension of 15.4 x 11.7 x 5 cm and weighs 780 gm. The projector ...
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Rose & shine!
BOOKS:
Retail environs as marketing strategy
BOOKS:
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