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ADVERTISING: Lintas India to tap into sports marketing
Mumbai, June 4 Lintas India is eyeing the arena of sports marketing and intends adding it as part of its marketing services to strengthen its positioning as an integrated communications ...

NEW PRODUCTS & SERVICES: Toyota Corolla Altis Sport launched
Toyota Kirloskar Motor has launched a limited edition of Corolla Altis, the Corolla Altis Sport. A press statement from the company said the new limited edition of the car has been priced at Rs 11.35 lakh (ex-showroom, Delhi). The new car has ...

IPR: Curbs on Amul, Vadilal to use ‘American Dry Fruits’ trade name for their products
Gujarat court issues interim injunction in favour of M H Foods. Ahmedabad, June 4 The Gujarat Cooperative Milk Marketing Federation, which sells dairy products under the brand name ‘Amul’, and Vadilal Industries Ltd have been ...

STRATEGY: Multiplex operators may sign pact with producers
Mumbai, June 4 The eight-week standoff between producers and multiplexes on revenue-sharing is believed to have reached a consensus, with few multiplex operators likely to sign an agreement with the United Producers and Distributors ...

NEW PRODUCTS & SERVICES: Frito-Lay launches biscuit brand Aliva
New Delhi, June 4 Frito-Lay India, the snack food division of PepsiCo India, launched biscuit brand ‘Aliva’ on Wednesday, as part of its goal of portfolio transformation. With this new product, Frito-Lay aims to capitalise on ...

From Brand Line

RETAILING: The coming of Wal-Mart
Wal-Mart finally sets up its first store in India, promising benefits of price and convenience. The rest of retail India will watch with bated breath as it scales up.. The city of the Golden Temple, Amritsar, will go down in the history of ...

INTERVIEW: “All formats can co-exist harmoniously.”
Raj Jain, MD & CEO, Bharti Wal-Mart, tells BrandLine how they are striving to get it all right.. Raj Jain, Managing Director and CEO, Bharti-Wal-Mart Pvt Ltd, tells BrandLine about the logic behind the name of the cash-and-carry venture, and ...

BRANDING: Winners, losers and also-rans
Branding and marketing, rather than sport and team spirit, triumphed in this IPL.. It’s been a week since the spectacular IPL final and the not so spectacular closing ceremony. You don’t need to be very smart to know that Deccan ...

BRANDS: When simple isn’t easy
Shopping for an uncomplicated gadget is a pricey affair in a world colonised by gizmos that scramble to be all-in-one.. It all started with my five year-old phone. The Nokia still works. But friends had been finding it a statement of general ...

RETAILING: Welcome to India — We are like that only!
The 800-pound gorilla, the largest retailer of them all, Wal-Mart, is finally here. How will it shake up the market?. When Sam Walton opened his first store all those years ago, he had the luxury of being a pioneer and could afford to ...

ONLINE MARKETING: Going digital to sharpen focus
Tata Tea and now Lipton have taken their marketing efforts online.. Lipton has kicked off a digital marketing platform called ‘Stay Sharp’. What’s this all about? Is this a new ...

NEW PRODUCTS & SERVICES: Eye candy
Fastrack has launched the Sport Collection. The watches have large, bold dials in striking colour combinations. The sunglass collection is a mix of aviator-style frames along with styles designed in-house that use radical colours and ...

NEW PRODUCTS & SERVICES: Teak that!
Greenply has introduced readymade doors called Green Doors. They come in standard thickness ranging from 25 mm to 40 mm. The doors are developed from selected mature timber. They are available in the range of commercial ace, teak veneers ...

NEW PRODUCTS & SERVICES: Smooth, soothe
Philips has launched Satinelle Ice Premium Epilator. It is claimed to be the only epilator in the market with a click-on ice pack designed to deliver long-lasting gentle hair removal. The pack is meant to soothe the skin after hair is ...

NEW PRODUCTS & SERVICES: Year-round
Tunip Agro, which introduced Onjus, has launched Thandai. This traditional milk-based drink made with dry fruits is mainly associated with the festivals of Shivratri and Holi. It will be available throughout the year at all ...

NEW PRODUCTS & SERVICES: Right as rain
Bata has launched the Bata and I monsoon collection of shoes and bags in bright colours of pinks, reds, silver and gold. The collection comprises closed shoes, sandals, peep-toes and slip-ons. The footwear is priced Rs 299 onwards and the bags ...

BOOKS: Five Cs of creativity bookmark
Although many factors contribute to where great ideas come from, there are five precursors that appear to be the most effective at inspiring creative insight, says Andrew Razeghi in The Riddle: Where Ideas Come From and How to ...

BOOKS: Value-centred management
Question the tradition. That is the first step toward value-centred management, says Michael E. Parker in Who Said So? The questions revolutionary businesses ask that make them successful ( ...

BOOKS: Vocabulary of fools
Remove from your vocabulary such words and phrases as ‘quit, cannot, unable, impossible, out of the question, improbable, failure, unworkable, hopeless, and retreat,’ instructs Robert Nelson in The Greatest Sales ...

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