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Thursday, June 11, 2009
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STRATEGY: New system launched for auto-LPG pricing
Kolkata. June 10 The public sector oil companies including IndianOil, BPCL and HPCL have introduced a new pricing mechanism for ...

NEW PRODUCTS & SERVICES: Honda’s Jazz is here sporting a Rs 6.98-lakh price tag
New Delhi, June 10 Japanese premium car maker Honda Motor Co has finally entered the country’s competitive compact car segment with the launch of its hatchback ...

BRANDS: IPL effect: India Cements to score more with CSK brand
To use brand to capture new markets; plans merchandising, talent hunts. Chennai, June 10 Putting behind the disappointment of its team Chennai Super Kings not making it to the IPL finals this year, in spite of it being one of the favoured teams, ...

EVENTS: FAME turns 25
Chennai-based Futura Advertising and Marketing Enterprises (FAME) is stepping into its silver jubilee year, according to its Director, Mr Suresh Vaithianathaswamy. Established in 1984 by late Mr R.Vaithinathaswmy – a veteran of over 40 ...

ADVERTISING: Sony India unveils Rs 36-cr ad campaign for Bravia
Chennai, June 10 Sony India has launched a Rs 36-crore advertising and marketing campaign for Bravia, its LCD ...

NEW PRODUCTS & SERVICES: New launch
...

RURAL MARKETING: RCom, Kribhco in joint venture
New Delhi, June 10 As part of its rural thrust, Reliance Communication has formed a joint venture with Krishak Bharti Cooperative Ltd (Kribhco) for offering value-added services to mobile users in villages. The joint venture, called ...

PROMOTIONS & OFFERS: Jet, SpiceJet offer monsoon specials
Jet Airways, Jet Airways Konnect, JetLite and SpiceJet are offering special fares for a limited period ending June 13. Spice’s offer is between June 10 ...

BRANDS: It’s now Barista Lavazza
Bangalore, June 11 Café chain Barista has completed its brand integration process with Lavazza, a coffee company from Italy which bought over Barista Coffee Company in ...

From Brand Line

STRATEGY: Direct and daring
With more direct-to-home TV players in the fray, subscribers are being wooed with value-added services. Growing by leaps and bounds, DTH expects to take share from the cable industry.. The slowdown could well have had an unintended impact on the ...

TECHNOLOGY: Customer response @ speed of light
Technology has changed the way retailers and service providers function.. We live in a technology-driven nano world. The Internet, mobile communication andhigh-speed transportation have all made the world a very small place to live in. The world ...

INTERVIEW: ‘More the activity, faster the category grows’
Vikram Kaushik, MD & CEO, Tata Sky, on the growth of the DTH industry, competition and more. In Chennai recently to participate in an event involving Tata Sky’s South brand ambassador actor Asin, Vikram Kaushik, Managing Director & ...

INTERVIEW: Leveraging Lintas
Charles Cadell on business in India since the agency was integrated into the Lowe Worldwide Network. It has been 18 months since Charles Cadell took up the position of CEO of Lowe Lintas. An expat who has served in many other countries, he has ...

ADVERTISING: Hello and hard sell
As mobile phone services get commoditised, telecom companies look for advertising that will give their brands the edge.. If everyone is selling basically the same thing, how do you convince consumers to buy your product? Through some smart ...

MUSIC & DANCE: Far from rocking
Despite having been around for decades, rock music has been stymied by a lack of investor interest and barriers to achieving mass appeal.. Well into its sixth decade, the rock movement in India is still grappling with legitimacy, considering ...

BOOKS: Goodness may become cheaper
Does virtue always have to cost more? Not necessarily, says Daniel Goleman in Ecological Intelligence: Knowing the hidden impacts of what we buy ( www.greenpenguin.co.uk). Cost and ...

BOOKS: Industry lingo
Before every big purchase, find several vendors, a few to learn from and one to buy from, guides Leil Lowndes in How to Talk to Anyone: 92 little tricks for big success in relationships ( ...

BOOKS: Silence does influence
One of the most underused and effective influence techniques is that of keeping your mouth shut, advises B. Kim Barnes in the revised edition of Exercising Influence: A guide for making things happen at work, at home, and in ...

NEW PRODUCTS & SERVICES: Interior decor
Schneider Electric India has launched its full-flat electro-mechanical switch, ZENcelo, in India. ZENcelo switches have dollies that are fully aligned with the surround of the switch and have no protrusions. Due to its ...

NEW PRODUCTS & SERVICES: Get the glow
Revlon has launched the HydraBoost Skincare range to boost the skin’s moisture level. HydraBoost moisturisers are formulated with a blend of Vitamins A, C, E and natural extracts which work together to provide radiance and hydration to ...

NEW PRODUCTS & SERVICES: Grooming tools
Garnier has launched Garnier Men PowerLight, an exclusive range of male skin care products containing natural extracts and ingredients. For Garnier Worldwide, India is the first country of launch for this range. The product range includes ...

NEW PRODUCTS & SERVICES: Eat easy
GS Ltd has entered the ready-to-cook foods market with Buzy Woman ready-to-cook meals. Buzy Woman comes in five varieties – Punjabi Chholey, Shahi Paneer, Kashmiri Rajma, Daal Makhani and Dal Tadka. They are available in the six ...

NEW PRODUCTS & SERVICES: Natty notions
Tupperware has introduced a new collection of tumblers called ‘Freedom Tumblers’ made especially for the Indian market. The watertight seal claims to make them easy and safe to carry. They are priced Rs 935 for a set of four. ...






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Markets (June 10)
Nifty (at close)4,655.25(+104.30)
US Dollar (Buy/Sell)47.24/25
Brent crude (a bbl) Rs3,313
Gold (a gram) Rs1,366
Silver (a kg) Rs24,960

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Looking back
May. 31-Jun. 6
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