Business Daily from THE HINDU group of publications Thursday, June 11, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING STRATEGY: New system launched for auto-LPG pricing Kolkata. June 10 The public sector oil companies including IndianOil, BPCL and HPCL have introduced a new pricing mechanism for ... NEW PRODUCTS & SERVICES: Honda’s Jazz is here sporting a Rs 6.98-lakh price tag New Delhi, June 10 Japanese premium car maker Honda Motor Co has finally entered the country’s competitive compact car segment with the launch of its hatchback ... BRANDS: IPL effect: India Cements to score more with CSK brand To use brand to capture new markets; plans merchandising, talent hunts. Chennai, June 10 Putting behind the disappointment of its team Chennai Super Kings not making it to the IPL finals this year, in spite of it being one of the favoured teams, ... EVENTS: FAME turns 25 Chennai-based Futura Advertising and Marketing Enterprises (FAME) is stepping into its silver jubilee year, according to its Director, Mr Suresh Vaithianathaswamy. Established in 1984 by late Mr R.Vaithinathaswmy – a veteran of over 40 ... ADVERTISING: Sony India unveils Rs 36-cr ad campaign for Bravia Chennai, June 10 Sony India has launched a Rs 36-crore advertising and marketing campaign for Bravia, its LCD ... NEW PRODUCTS & SERVICES: New launch ... RURAL MARKETING: RCom, Kribhco in joint venture New Delhi, June 10 As part of its rural thrust, Reliance Communication has formed a joint venture with Krishak Bharti Cooperative Ltd (Kribhco) for offering value-added services to mobile users in villages. The joint venture, called ... PROMOTIONS & OFFERS: Jet, SpiceJet offer monsoon specials Jet Airways, Jet Airways Konnect, JetLite and SpiceJet are offering special fares for a limited period ending June 13. Spice’s offer is between June 10 ... BRANDS: It’s now Barista Lavazza Bangalore, June 11 Café chain Barista has completed its brand integration process with Lavazza, a coffee company from Italy which bought over Barista Coffee Company in ...
STRATEGY: Direct and daring With more direct-to-home TV players in the fray, subscribers are being wooed with value-added services. Growing by leaps and bounds, DTH expects to take share from the cable industry.. The slowdown could well have had an unintended impact on the ... TECHNOLOGY: Customer response @ speed of light Technology has changed the way retailers and service providers function.. We live in a technology-driven nano world. The Internet, mobile communication andhigh-speed transportation have all made the world a very small place to live in. The world ... INTERVIEW: ‘More the activity, faster the category grows’ Vikram Kaushik, MD & CEO, Tata Sky, on the growth of the DTH industry, competition and more. In Chennai recently to participate in an event involving Tata Sky’s South brand ambassador actor Asin, Vikram Kaushik, Managing Director & ...
INTERVIEW:
Leveraging Lintas
BOOKS:
Industry lingo
BOOKS:
Silence does influence
NEW PRODUCTS & SERVICES:
Get the glow
NEW PRODUCTS & SERVICES:
Grooming tools
NEW PRODUCTS & SERVICES:
Eat easy
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