Business Daily from THE HINDU group of publications
Monday, Jul 06, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Monday, Jul 06, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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Marketing
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New Products & Services States - Tamil Nadu Four Seasons wine launched Coimbatore, July 5 The Residency, Coimbatore, in association with UB Wines, hosted an exclusive `Wine Appreciation' evening to mark the launch of Four Seasons Wine here last week. The Four Seasons Wines Ltd, a subsidiary of United Spirits and part of the UB Group, introduced its first varietal range of one white and seven red wines to a select group of wine aficionados.The wines were paired with light snacks and served throughout the evening. Ms Tania, Wine Trainer with the UB Group, told Business Line that the effort was aimed at promoting wine tasting through consumer and retail events. The group proposed to launch a wine trail in Bangalore on July 10. "The Four Seasons and Zinzi - a fun brand to entice the uninitiated - have been styled keeping the taste of the Indian consumer and the diversity of the Indian cuisine in mind. The entire industry is poised for tremendous growth," she added. She said that the company's winery in Baramati, Maharashtra would emerge as a `wine tourism destination' by January. - L.N. Revathy
More Stories on : New Products & Services | Breweries | Tamil Nadu
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