Business Daily from THE HINDU group of publications Monday, Jul 06, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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Marketing
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Strategy States - Kerala Chennai Silks to open Kochi showroom today Our Bureau Kochi, July 5 The Chennai Silks, which claims to be one of the largest retail textile chains in India, has entered Kerala by opening its first showroom in Kochi on Monday. The nine-floor showroom, spread over 1,25,000 square feet, has been built at an estimated cost of Rs 60 crore and will have separate floors for teen fashions, kids section, men’s wear, ethnic wear and home furnishings besides silk sarees and designer sarees, Director Mr K. Vinayakam said. He said that the group has achieved a turnover of Rs 1,500 crore, of which Rs 300 crore is from exports. TCS has three showrooms in Coimbatore and huge outlets in Chennai, Karur, Tirupur, Thiruchirapalli and Erode, has more than 20 lakh square feet space for sale of textiles, making it one of the largest textile retail chains in India, he said. It has own weaving centres at Aarni, Kancheepuram and Bangalore, where designs visualised by famous designers from all over India are woven. General Manager Mr Ravindran said the wedding collections, Vivaha, is the most sold and sought after wedding sari in South India. The wedding collections range from Rs 8,000 to Rs 5 lakh, he said. A sister concern named SCM Textiles Spinners is one of the largest cotton yarn suppliers of the country. TCS also has its own range of signature brands. By producing the costliest silk sari, TCS has entered the Guinness Book of Records and Limca Book of Records. More Stories on : Strategy | Textiles | Kerala
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