Business Daily from THE HINDU group of publications
Friday, July 10, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Friday, July 10, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING PROMOTIONS & OFFERS: Buy one policy, get two covers Mumbai/Kolkata, July 9 Customers can soon buy a single insurance policy and avail themselves of twin benefits – pure-term life insurance as well as ... STRATEGY: Bajaj mounts new Discover for growth ride Aim is to create a long-distance bike, says company. Mumbai, July 9 Bajaj Auto is betting big on its new 100cc Discover that will roll out of its Chakan plant near Pune on July 17. It will subsequently move to the Pantnagar facility which will ... NEW PRODUCTS & SERVICES: Idea Cellular rolls out GSM services in Chennai Rs 1,000-cr investment for services, marketing in State. Chennai, July 9 Idea Cellular on Thursday launched its GSM services in ... FOREIGN DIRECT INVESTMENT: FDI in retail will boost growth in FMCG sector: Study The country’s fast moving consumer goods (FMCG) sector has defied the global economic slowdown and continued to grow at 10-12 per cent, according to a report on the FMCG sector released by Federation of Indian Chambers of Commerce ... OUTLOOK: Multiplexes plan to hike ticket prices Mumbai, July 9 Multiplex operators plan to increase ticket prices following the turnaround in occupancy levels over the ... STRATEGY: Dish TV ties up with job search portal Monster.com New Delhi, July 9 Direct-to-home player Dish TV has tied up with job search portal Monster.com to allow its consumers to browse through job ... ADVERTISING: Under a cloud ... MARKETING RESEARCH: `High tech spend by emerging markets' ... RETAILING: XSB retail outlets planned ... PROMOTIONS & OFFERS: AirTel SMS offer ...
BUDGET: A marketer’s guide to the Budget The impact the Budget will have on the marketplace: More money to spend, greater rural consumer demand and purchasing power…. Like a hitch-hiker’s guide to the galaxy, a marketer’s guide to the Union Budget can move in many ... RURAL MARKETING: For a rural boost Rural markets hold the key.. On his extensive travels across rural India as founder of MART, a rural marketing and research consultancy, Pradeep Kashyap has seen several instances of the kind of micro level development prescribed by policy ... BUDGET: The Budget as a brand The media frenzy, the big heads talking, the horde of TV cameras make the otherwise staid document one big brand tamasha.. The Union Budget 2009-10 laid out on the floor of the House on the 6th of July, 2009 by Finance Minister Pranab Mukherjee ... BRANDING: Manipal goes to school Having established a name for itself in the field of higher education, the Manipal Group now trains its guns on school education.. It’s the perfect combination of education and experience. The Manipal Education and Medical Group (MEMG) ... INTERVIEW: ‘Retail needs industry status’ Davinder Kohli, who created the value apparel brand Koutons, on the brand’s philosophy, value propositions and why the retail sector needs to be recognised as an industry.. When Davinder Pal Singh Kohli says that value retailers are on a ... RETAILING: Delivering better value Supermarkets should aim to become the neighbourhood contact point, touching every facet of their customers’ lives.. More value for your money’ is the oft-repeated cliché of most marketers. This favourite line is used or rather ... BOOKS: Move from CRM to CEM bookmark Life is ultimately an amalgamation of daily experiences, writes Shaz Smilansky in Experiential Marketing: A practical guide to interactive brand experiences ( NEW PRODUCTS & SERVICES: More to chose from Moser Baer has expanded its LCD television range by introducing eight new models which are supposed to offer an enhanced home entertainment experience with superior image clarity and high dynamic ...
NEW PRODUCTS & SERVICES:
Lighter, healthier
NEW PRODUCTS & SERVICES:
Just for 'Yu'
NEW PRODUCTS & SERVICES:
Gently does it
NEW PRODUCTS & SERVICES:
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