Business Daily from THE HINDU group of publications
Tuesday, July 14, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Tuesday, July 14, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
|
|
|
|
|
MARKETING STRATEGY: Truth shall set you free and make you richer too REALITY CHECK. New Delhi, July 13 The quest for eyeballs and moolah can lead to the oddest strategies: A lie detector test ... ONLINE MARKETING: Netting the tourists ... TELEVISION SETS: Flat panel TV prices set to rise despite Budget sops Chennai, July 13 The prices of flat panel display (FPD) TVs are unlikely to come down in the near future, despite the Budget proposal to cut Customs duty on LCD modules (panels) from 10 per cent to 5 per ... STRATEGY: Bangalore five-star hotels drop prices Bangalore, July 13 Corporates which cut down on travel expenses could now take a re-look at hotel stays in the IT capital with tariffs in five-star hotels in Bangalore ... RURAL MARKETING: Godrej Consumer targets barbers for rural push Branding initiative for toiletries, hair colouring portfolio under ‘Expert’ salons. Mumbai, July 13 Targeting barbers and salons in rural areas, Godrej Consumer Products Ltd has decided to engage them in a branding exercise with its ... SHOPPING: Kerala Govt plans 5,000 Onam bazars The Civil Supplies Department will open 5,000 bazars during Onam in Kerala, according to the Minister for Food and Civil Supplies, Mr ... NEW PRODUCTS & SERVICES: LG unveils Blu-ray range of home theatre, player LG Electronics has launched its latest range of Blu-ray home theatre and ...
BUDGET: A marketer’s guide to the Budget The impact the Budget will have on the marketplace: More money to spend, greater rural consumer demand and purchasing power…. Like a hitch-hiker’s guide to the galaxy, a marketer’s guide to the Union Budget can move in many ... RURAL MARKETING: For a rural boost Rural markets hold the key.. On his extensive travels across rural India as founder of MART, a rural marketing and research consultancy, Pradeep Kashyap has seen several instances of the kind of micro level development prescribed by policy ... BUDGET: The Budget as a brand The media frenzy, the big heads talking, the horde of TV cameras make the otherwise staid document one big brand tamasha.. The Union Budget 2009-10 laid out on the floor of the House on the 6th of July, 2009 by Finance Minister Pranab Mukherjee ... BRANDING: Manipal goes to school Having established a name for itself in the field of higher education, the Manipal Group now trains its guns on school education.. It’s the perfect combination of education and experience. The Manipal Education and Medical Group (MEMG) ... INTERVIEW: ‘Retail needs industry status’ Davinder Kohli, who created the value apparel brand Koutons, on the brand’s philosophy, value propositions and why the retail sector needs to be recognised as an industry.. When Davinder Pal Singh Kohli says that value retailers are on a ... RETAILING: Delivering better value Supermarkets should aim to become the neighbourhood contact point, touching every facet of their customers’ lives.. More value for your money’ is the oft-repeated cliché of most marketers. This favourite line is used or rather ... BOOKS: Move from CRM to CEM bookmark Life is ultimately an amalgamation of daily experiences, writes Shaz Smilansky in Experiential Marketing: A practical guide to interactive brand experiences ( NEW PRODUCTS & SERVICES: More to chose from Moser Baer has expanded its LCD television range by introducing eight new models which are supposed to offer an enhanced home entertainment experience with superior image clarity and high dynamic ...
NEW PRODUCTS & SERVICES:
Lighter, healthier
NEW PRODUCTS & SERVICES:
Just for 'Yu'
NEW PRODUCTS & SERVICES:
Gently does it
NEW PRODUCTS & SERVICES:
For your eyes only Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
|
|||||||||||||||||||||||||||
|
The Hindu Group:
Home | About Us | Copyright | Archives | Contacts | Subscription
Copyright © 2009, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line |
RSS Feeds