Business Daily from THE HINDU group of publications Wednesday, Nov 04, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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Marketing
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New Products & Services Honda launches redesigned CR-V model
Refined SUV: Mr Tatsuya Natsume, Director, Marketing, Honda Siel Cars India, and Mr Jnaneswar Sen, Vice-President, Marketing, unveiling the new Honda CR-V at the Delhi Golf Club in the Capital on Tuesday. - Kamal Narang Our Bureau
New Delhi, Nov. 3 Honda Siel Cars India (HSCI) launched, on Tuesday, a new version of its existing CR-V sports utility vehicle (SUV). The redesigned third-generation CR-V is about 45 mm longer than the previous version, with the main changes being a redesigned bumper and hood, besides a new front grill and alloy wheels. Price tagThe new CR-V comes in the price range of Rs 21.9 –24.12 lakh. On the inside, it will now feature cruise control system, six airbags, up from the two airbags of the previous model, besides a new music system with a USB port. It will also be available in two new colours. “The Honda CR-V is a refined sports utility vehicle meant for customers who are looking for SUV capabilities along with car-like comfort,” said Mr Tatsuya Natsume, Director – Marketing, HSCI. AvailabilityThe SUV, which was initially launched in 2003, will continue to be sold as a completely built unit (CBU) and will be available on a confirmed order basis, said the company. Since the launch Honda has sold nearly 12,500 units of the CR-Vs in the country, of which 7,000 units are of the 3rd generation model. Honda Siel sees strong demand in tier-III cities Honda sees City sales zoom, thanks to Jazz More Stories on : New Products & Services | Cars
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