The Hindu Business Line : Thursday, November 05, 2009

MARKETING

CHANNELS AND FRANCHISES: RCF forays into cement distribution
Fertiliser maker to take advantage of extensive dealer network. Over 6,000 dealers of public sector undertaking Rashtriya Chemicals and Fertilisers are likely to double up as cement ...

RETAILING: TVS Shriram Growth Fund picks up 25% in Landmark
‘MARQUEE INVESTMENT’. Chennai, Nov. 4 TVS Shriram Growth Fund I has picked up close to 25 per cent stake in Landmark Ltd, a subsidiary of the Tata group company, Trent Ltd, for Rs 65 ...

ADVERTISING: Digital media players on consolidation mode
Offering bigger platforms for brand campaigns. Hyderabad, Nov. 4 As the younger generation is increasingly getting hooked on to social networking sites on the Internet, giving brand planners in the corporate world a broadening platform for ...

NEW PRODUCTS & SERVICES: Royal Enfield to double capacity at Chennai plant
Launches bikes in new engine platform. New Delhi, Nov. 4 Motorbike manufacturer Royal Enfield said on Wednesday that it plans to invest Rs 65 crore to double the capacity of its Chennai plant from 50,000 to one lakh units by ...

STRATEGY: LG forays into education segment with new line of IT solutions
Chennai, Nov. 4 Targeting schools, colleges and other institutions, consumer electronics major LG Electronics India has forayed into ‘education segment’ with a range of products such as network monitors, digital signage ...

NEW PRODUCTS & SERVICES: Godrej aims to get a grip on hand hygiene market with Protekt
Launches sanitisers, wet wipes and hand-wash products. Mumbai, Nov. 4 Taking a cue from the recent swine flu menace, Godrej Consumer Products (GCPL) has introduced a new brand – Protekt — with products such as hand sanitisers, hand ...

RETAILING: Tale of a Landmark
Chennai, Nov. 4 The Landmark books and music store promoted in 1987 by Ms Hemu Ramaiah as, perhaps, the first of its kind as a large format store on a busy thoroughfare of Chennai had become, as its name suggests, a destination store for ...

PROMOTIONS & OFFERS: RCom extends new tariff plan
Reliance Communications has extended its Simply Reliance Initiative, with two new tariff variants, effective November 5. The variants include 1 paise per second for short duration calls and Rs 1 for 3 minutes call rate for long duration calls ...

INSIGHT: Consumer durables: Sales growth accelerates
Even as most of India Inc has struggled to match its sales growth of last year, consumer durable makers have managed to do ...

STRATEGY: Nikon hopes to click in South
Chennai, Nov. 4 Nikon sees much potential in South India, which contributes almost 30 per cent of its revenues. To get closer to its customers in the region, the company will open a branch office and service centre in Bangalore next year, said ...

ADVERTISING: India-Australia one-day series scores higher ratings than T-20
...

RETAILING: German brand to retail thru Shoppers Stop
...

NEW PRODUCTS & SERVICES: Seshasayee Paper launches branded notebooks
Chennai, Nov. 4 Seshasayee Paper and Boards Ltd is getting into the branded notebooks segment with the launch of ‘Success’ brand of ...

RETAILING: Koutons Retail to finalise plans to raise funds shortly
New Delhi, Nov. 4 Koutons Retail Ltd has said that its plan to raise Rs 100 crore through qualified institutional placements is likely to take shape by end of the year. The apparel and footwear retailer has said it is witnessing a turnaround ...

From Brand Line

INTERVIEW: ‘We are looking at categories where we can make a difference’
Vinita Bali, MD, Britannia Industries, on product innovation, cost-cutting and brand management.. Vinita Bali, Britannia Industries Ltd’s Managing Director, is on a whirlwind trip to Chennai. She’s in the city to participate in the ...

INTERVIEW: ‘It’s a fallacy that in India it is always about low price’
Vinita Bali of Britannia, on getting the pricing right.. It’s very much an urban phenomenon: We have biscuits in jars like you would chocolate – I remember my days in Cadbury when we put éclairs in jars and saw the sales fly. ...

INTERVIEW: Fortifying Britannia’s brands
One of the company’s most successful initiatives was a “no-brainer”!. We are working a lot with NGOs. We also created the Britannia Nutrition Foundation to accelerate our understanding of various aspects of nutrition. We were ...

BRANDS: A run for their money
Marathons, like cricket, have caught the imagination of the corporate world, which see them as a good investment for brand building.. If anyone has doubts about the growth of the marathon story in India, the sight of corporate czar Sunil Mittal ...

BRANDING: Building bonds, brands
Marathons also serve to put on show responsible corporate citizenship, and boost employee morale.. For car manufacturer Skoda Auto India, the marathon represents an ideal vehicle to convey a social message. “While cricket is the national ...

SPORTS: A state of surfeit
There is a cricket overkill today and it’s time for everyone concerned – advertisers and administrators – to wake up and reflect.. The fact that I spent five years in college trying to study economics is something that I ...

BRANDS: Paths of success
The Indian passion for education, which has spurred the urban and semi-urban regions ahead, promises to sweep the rural hinterland next.. What are the key factors that trigger a brand re-positioning and re-launch? How scientific is ...

PROMOTIONS & OFFERS: Growing paints
Paint companies turned up the pitch during the festival season and reaped rich rewards.. It has been a happy Diwali for most businesses, thanks to increased consumer demand. The same holds true for paints and emulsion paints manufacturers who ...

NEW PRODUCTS & SERVICES: Clear vision
Cross has launched Precision Reading Glasses. The new Cross Readers and Sun Readers range is available in five styles and six strengths. The range includes both classic and fashionable designs, including a selection of rimless glasses complete ...

NEW PRODUCTS & SERVICES: Block that smell
Dabur India has relaunched its air freshener range of Odonil Blocks. The product is now available in improved fragrances of Orchid Dew, Mystic Rose, Lavender Meadows and Jasmine Mist. It is priced at Rs 20, Rs 27 and Rs 33 for the 50 gm, 75 gm ...

NEW PRODUCTS & SERVICES: Snack pack
Agro Tech Foods has launched Sundrop Snack Break, a sweet snack. It contains 35 per cent skimmed milk. It is a shelf-stable pudding available in three flavours: chocolate, butterscotch and chocolate mud pie. The shelf life is 18 months. The ...

NEW PRODUCTS & SERVICES: Quality control
Oster has launched Foodsaver. The vacuum packaging system works by removing air and sealing in flavour and quality and claims to keep food fresh up to five times longer. It is meant for storing food, marinating it and also for non-food items ...

NEW PRODUCTS & SERVICES: Spice route
Del Monte has launched corn kernels with ready-to-add seasonings. The seasoning is available in three flavours – Green Chutney, Tomato Salsa and Oriental Chilli Garlic. All the three seasonings come along with a 425 gm pack of whole ...

BOOKS: Traps at work
One of the examples in The Ethical Executive by Robert Hoyk and Paul Hersey ( www.vivagroupindia.com) describes an experiment by Donna Gelfand at the University of Utah, which had, as its subjects, ...

BOOKS: Negative economics
It is the poor farmers and small farmers who are destroyed by the globalisation of a negative economy, rues Vandana Shiva in one of the essays included in The Other India: Realities of an emerging power ...

BOOKS: Celebrate with ‘green’ balloons
Do you drive to the store, or have your groceries delivered? If your answer is the latter, you have reason to cheer, for implementing one of the eco-friendly measures outlined in 50 Simple Steps to Save the Earth from ...

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Markets (Nov 04)

Nifty (at close)	4,710.80 (+146.90)
US Dollar (Buy/Sell)	47.05/06
Brent crude (a bbl) Rs	3,642
Gold (a gram) Rs	1,559
Silver (a kg) Rs	28,435

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