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Mr R. Manikandan, Business Group and Marketing Head, Business Solutions, LG Electronics India, at a press conference in Chennai on Wednesday.

Our Bureau

Chennai, Nov. 4 Targeting schools, colleges and other institutions, consumer electronics major LG Electronics India has forayed into ‘education segment’ with a range of products such as network monitors, digital signage and interactive and touch-sensitive white boards (screens).

Mr R. Manikandan, Business Group and Marketing Head, Business Solutions, LG Electronics India, estimates the ‘IT solutions for education’ market at Rs 1,000 crore. He said the company is targeting a fifth of the market in the first year, which could go up to a third of the market by 2011.

Currently, LG Electronics India is present in the IT business solutions vertical with a range of products in areas such as PC virtualisation, image projections, network storage and commercial display solutions. This division contributes Rs 1,100 crore to the company. “With the launch of these new products, we hope to add another Rs 200 crore initially,” said Mr Manikandan.

He said with LG network monitor, one desktop PC can be shared by 10 students at a time. For example, a class of 40 students can do with just four desktop PCs and 40 network monitors. “The education content can be in the form of Powerpoint or movie files that would enable one-to-one teaching process with computer access to every student,” he explains.

The interactive touch-screen board (computer-enabled 60-inch Plasma screen), he said, can play all types of educational content. “The teacher can explain by highlighting, writing or even drawing on the screen itself with a stylus.”

He said the company is in talks with a number of education content providers across the country to develop more products and necessary software for any specific function of these products. For example, the software could facilitate picture-in-picture or a graph with picture, if the content provider deems it necessary.

More Stories on : Strategy | IT Training | Consumer Electronics | Education

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