Business Daily from THE HINDU group of publications
Tuesday, November 24, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Tuesday, November 24, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING STRATEGY: New low-cost aircraft charter model taxis for take off Air Car to induct 25-30 aircraft in next two years. New Delhi, Nov. 23 Charter a three-seater aircraft to meet your short-distance domestic travel needs for as much as three business class return tickets on a commercial airliner. This is the ... NEW PRODUCTS & SERVICES: American cycle Schwinn hits Indian roads New Delhi, Nov. 23 Murugappa Group’s TI Cycles launched the Schwinn range of leisure and recreation bicycles on Monday. Schwinn bicycles are one of the oldest and fastest bikes in America and have been launched for the first time in ... ADVERTISING: Eureka Forbes back to old ads to build water purifier category HUL had raised objections to its latest commercial. Eureka Forbes has decided to air its old commercials to build the water purifier category rather than embarking on a new campaign immediately. The Bombay High Court decided to suspend the TV ... STRATEGY: Mobiles foretell fortunes for astrologers CRYSTAL GAZING. Mumbai, Nov. 23 Gone are the days when people called astrologers to know when they would make their millions. Now, it is the turn of the latter to make their millions as customers ... RETAILING: Mom-and-pop stores unfazed by organised retail entry New Delhi, Nov. 23 Even as the controversy over the entry of multi-brand retail continues, the Government on Monday said that the rate of closure of unorganised retail stores due to competition from organised retail is minimal at 1.7 per cent ... NEW PRODUCTS & SERVICES: Idea launches GSM services in Assam Idea Cellular, an Aditya Birla Group Company, announced on Monday the launch of its GSM network in Assam which, with a population of 32 million, has a low mobile-tele density of 22 per cent, according to a press release. The services will ...
INTERVIEW: ‘Platforms are multiplying and borders are blurring' Versatile actor Kamal Haasan, who is chairing a FICCI conclave on media and entertainment, talks to BrandLine on issues ranging from technology in cinema to corporatisation of the industry.. First reaction: What's one of India's iconic actors ... BRANDS: The economic deconstruction of Brand Sachin TV, talent and reforms have made cricketer Sachin Tendulkar the chosen brand ambassador of many.. T wo decades ago, when Sachin Tendulkar walked in to bat at the Karachi Test match, no one could have predicted that he would become not just an ... TELECOMMUNICATIONS: A smart proposition Smartphones pack in the features, some at prices as low as their less well-endowed counterparts.. A changing price-volume equilibrium has hit the smartphone market in the country. With nearly a 30-35 per cent drop in prices of smartphones in ... INTERVIEW: ‘Easy to be a good agency, harder to be a great one' Interview with Chris Thomas, Chairman & CEO, BBDO Asia.. Chris Thomas, Chairman & CEO, BBDO Asia, was in Mumbai recently to share the findings of a global study carried out by BBDO and its digital arm, Proximity, in 15 markets across the ... TWO/THREE WHEELERS: Those mean machines are here Speed fiends now have top-of-the-line bikes selling right here in the country.. If you've been looking to break the 200 kmph speed barrier on two wheels, your dream may come alive at last. With the roads improving and set to get much better with ... INSIGHT: Defining the affluent While definitions of this class of people abound, their ability to splurge good money on products good and bad is a distinguishing characteristic.. The eye care and eyewear market in India is said to be a promising one to enter. Why? Which are ... BRANDS: Brand revolution or evolution Is your brand staying fresh and contemporary and not losing its essence in the process?. L ast week I was at Hyderabad at the prestigious Indian School of Business to chair a session at a seminar on branding, interestingly titled ... BOOKS: Four ways to enter the market In the final chapter of Discovering New Business Opportunities, John English and Babette Moate (www.vivagroupindia.com) offer guidance to start-ups on developing a strategy that determines the way in which the business will fit into ... NEW PRODUCTS & SERVICES: Clear sight Bausch & Lomb has launched PureVision Toric Lenses. These lenses come with patented Advanced Lo-Torque design that claims to provide consistent and sharp vision, even in low light conditions. The silicone hydrogel material reportedly provides ...
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