The Hindu Business Line : Saturday, February 16, 2002

It's agri-biz and not ads that keeps Trikaya alive
BACK in 1977, it is said that Trikaya launched Thums Up in India just as the beverage brand launched the fortunes of the advertising agency. The agency went through a series of metamorphoses, the first coming a decade later when it decided to go ... More

Eveready plans processed food business
EVEREADY Industries Ltd, the flagship company of the B.M. Khaitan group of companies, plans to enter the fast moving consumer goods (FMCG) sector in the future. The company will be entering the FMCG sector initially with processed food items ... More

RKHS in talks with Rlys for catering services
RADHAKRISHNA Hospitality Services Ltd (RKHS), a 50-per cent joint venture with Compass Group of the UK, is currently negotiating with the Indian Railway Catering and Tourism Corporation (IRCTC) for taking up catering services. IRCTC was trying ... More

CHANNELS AND FRANCHISES

Geojit arm ties up with MetLife
GEOJIT Infofin Technologies, a wholly-owned subsidiary of the Kochi based Geojit Securities, has tied up with MetLife India Insurance Company Ltd for the marketing and distribution of insurance products across the country. The initial launch ... More

BRANDS

TVS signs Sachin as brand ambassador
TVS Motor Company today announced that it has signed up cricketer, Sachin Tendulkar, as its brand ambassador. Beginning with the indigenous motorcycle model, TVS Victor, Tendulkar will endorse all two-wheeler brands of the company and attend ... More

OUTLOOK

Shaw Wallace upbeat on spirits business growth
SHAW Wallace Distilleries Ltd (SWDL) is likely to witness 16 per cent sales growth in the current financial year. It means SWDL will beat the industry average by almost 100 per cent. Mr Amar Sinha, Director, SWDL, told Business Line that ... More

TRENDS

HLL price hikes, a pointer to demand resurgence?
IS there more to this price hike than meets the eye? FMCG major Hindustan Lever Ltd's (HLL) move to increase the prices of some of its products is being read by equity analysts here as a possible sign of resurgent consumer demand. "An increase ... More

NEW PRODUCTS & SERVICES

Safilo's eye wear
More

Brand Quest

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