The Hindu Business Line : Tuesday, February 26, 2002

Channels plan B-Day gimmicks
OPINION polls, a visit to Hazaribagh, panel discussion with experts are just a few tricks television channels plan to pull out to attract more viewership on Budget day. For business news channel - CNBC India - Budget is the big day. The ... More

Freebies soften hikes
THE year since the last Budget has been relatively easy for users of fast moving consumer goods (FMCG). For once, the Finance Minister left the excise duties on most FMCG products untouched. And, with the markets in a slowdown mode, most ... More

ADVERTISING & MARKETING

Toonz charts a `flick' course for growth
TOONZ Animation India (TAI), the digital animation studio, which recently forayed into ad film production, has tied up with advertising agency Saatchi & Saatchi to create two new commercials for Bharat Gas. The campaign, which has just been ... More

CUSTOMER RELATIONSHIP MANAGEMENT

Bharti hopes to redefine basic customer services
WANT a new telephone connection? Stop sweating. You don't have to take leave from work, stand in long queues and wait endlessly for the BSNL/MTNL customer-care official to return from his tea break only to be told to come back again. All this ... More

ADVERTISING

A `big idea', but not good enough?
The portal — bigideasunlimited.com — launched with much hullabaloo by advertising guru Mr Alyque Padamsee and Mr Sam Mathews, seems to be struggling for survival. "The dotcom bust has hurt us. Yes, we are having problems and have ... More

PROMOTIONS & OFFERS

Golf range from Shaw Wallace
AS part of its brand extension initiative, Shaw Wallace & Co (SWC) Ltd has unveiled a range of Royal Challenge branded golf and club accessories. The event coincided with the beginning of the third leg of the Royal Challenge Grand Prix Golf ... More

MARKETING RESEARCH

FMCG cos exercised over excise duties
IF wishes were horses, pigs would fly. With a wishlist as long as a super shopper's bill on the first day of a month, the fast moving consumer goods industry hopes that the Finance Minister will do the trick to boost the fortunes of the industry ... More

BRANDS

UB relaunches flagship brand McDowell No. 1
THE master blaster was blown away by its looks. Dekha Kya? - this is the catchline of the teaser campaign running across Mumbai for the relaunch of UB Group's flagship brand McDowell No.1. With increasing competition and ban on ... More

NEW PRODUCTS & SERVICES

ICICI Bank unveils MF `sweep' facility
ICICI Bank has launched `Mutual Fund Sweep Account' for its current account holders. According to a bank release, customers can park surplus funds in their current accounts in high-liquidity mutual funds through an automatic sweep facility. ... More

ICICI Pru Life to expand equity
ICICI Prudential Life Insurance Company Ltd, the 74:26 joint venture between ICICI and the UK-based Prudential Plc, proposes to expand its equity base from the current level of Rs 150 crore. Launching a new life product, ICICI Pru Smart Kid, here ... More