The Hindu Business Line : Friday, April 19, 2002

Downturn makes Profad prudent
PROFAD, a Chennai-based agency, has bagged the advertising account of Chemfab Alkalies, marketers of Team mineral water and other homecare products. The agency has also finalised a deal with personal products company, CavinKare. However, ... More

Zee plans separate feed for West Asia
ZEE Network is planning to launch a separate encrypted beam for markets in West Asia, Pakistan, Bangladesh and Nepal under the Zee International banner by May. The beam will help the channel sell airtime slots to advertisers in these markets. ... More

PROMOTIONS & OFFERS

Super achiever award

Consumer promo from Elf

Perfume offer with Tibre trousers

RETAILING

Gourmet Foods unveils own restaurant Escoffier -- Severs ties with Hot Breads
THE city-based Gourmet Foods Pvt Ltd has terminated its relationship with confectionery chain, Hot Breads, and has opened its own outlet under a brand name called Escoffier. Nine years ago, Gourmet Foods brought Hot Breads to the city and ... More

Organised retailing to touch Rs 30,000 cr by 2005 -- Facilitating environ for franchising sought
FRANCHISING, the next big thing on the Indian retail scene, with huge turnover and job potentials, should be facilitated as an industry, according to speakers at a conference here. The Federation of Indian Chamber of Commerce and Industry ... More

BPCL plans retail plaza on Delhi-Mathura highway
YOU'VE heard of cinema theatres, food courts, amusement parks and all-in-one entertainment complexes. Now how does a petrol station doubling up as a retail and recreation plaza -- on a distant highway to boot -- sound? Incredible? Ask Bharat ... More

MARKETING RESEARCH

World tunes to news channels as real life gets deadly
"The truth of an individual's nature begins to emerge as instinct shows its old forgotten face" - renowned ice climber Jeff Lowe in `The Ice Experience.' Ice climbing and television viewership are poles apart. But as the world before ... More

BRANDS

Estelle holds Archies' hands

NEW PRODUCTS & SERVICES

Nature Fresh launches premium atta
IN an attempt to straddle more segments of the highly competitive and fragmented branded atta market, Cargill Foods has introduced another variant of its Nature Fresh atta — Nature Fresh Gold, targeting the premium segment. According to ... More

Hero Honda to launch 200-cc bike
HERO Honda Motors Ltd, the world's largest motorcycle seller, is planning to launch a 200-odd cc bike in the current financial year, its Managing Director, Mr Pawankant Munjal, said on Thursday. The vehicle will be priced below Rs 1 lakh and ... More

Enzo's frozen yoghurt

Technical journal released

MTV, Citibank launch translucent card

Brand Quest

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Farmers ready, but where are Bt cotton seeds?

Cabinet okays Bill for petroleum regulator

Policyholders' protection regulation in the offing

Interest rate adharma

Delaying VAT is no taxing issue

In Depth
Inside Kashmir

Guide to derivatives

US-64