Financial Daily from THE HINDU group of publications
Friday, Apr 19, 2002
Financial Daily from THE HINDU group of publications Friday, Apr 19, 2002 |
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Variety
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Lifestyle A sign of the times Paul Noronha
The most visible and original ad logo of India, Air India's Maharaja, is taking a ride on a handcart in Mumbai. The handcart puller, with a puckish sense of humour, says "Aaj kal ke jamane mein Maharaja bhi kangal ho gaya hai (Modern times have reduced even the Maharaja to a pauper). Ye bhi pata nahin ki mere ko bhada milega (I am not sure whether the Maharaja will be able to pay the fare)".
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