Financial Daily from THE HINDU group of publications
Friday, Apr 19, 2002
News
Features
Stocks
Port Info
Archives

Group Sites

 Marketing - Strategy


Rave being test-marketed

Our Bureau

HYDERABAD: VST Industries Ltd has come out with a new premium cigarette brand, Rave Filter Kings, which is currently being test-marketed here.

According to the company, Rave is positioned as a brand that stands for passion. Epitomising a smooth smoke, the brand uses an imported high performance filter. The product is priced at Rs 26.50 for 10 and Rs 53 for 20s pack.

Send this article to Friends by E-Mail

Stories in this Section
Rave being test-marketed

Eicher area office in Kochi
Downturn makes Profad prudent
Zee plans separate feed for West Asia
Super achiever award
Consumer promo from Elf
Perfume offer with Tibre trousers
Gourmet Foods unveils own restaurant Escoffier -- Severs ties with Hot Breads
Organised retailing to touch Rs 30,000 cr by 2005 -- Facilitating environ for franchising sought
BPCL plans retail plaza on Delhi-Mathura highway
World tunes to news channels as real life gets deadly
Estelle holds Archies' hands
Nature Fresh launches premium atta
Hero Honda to launch 200-cc bike
Enzo's frozen yoghurt
Technical journal released
MTV, Citibank launch translucent card

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | Home |

Copyright © 2002, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line