![]() Financial Daily from THE HINDU group of publications Friday, Apr 19, 2002 |
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Marketing
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Brands Estelle holds Archies' hands Our Bureau
HYDERABAD: Normak Fashions, manufacturers of women's fashion jewellery, has tied up with Archies Greetings & Gifts. Through this partnership, Normak hopes to aggressively push its `Estelle' line of jewellery through the latter's 150 exclusive outlets across the country under the `Archies' brand name. This arrangement will be an addition to Normak's existing network of 150 dealer outlets and 28 exclusive showrooms. The company may also tie-up with an additional 400 franchise outlets of Archie's, thereby expanding its network. These outlets will cater to its `Splendour' brand of jewellery. Under the agreement, the two firms will utilise their resources to provide a wider network, offer a variety of products and be more accessible to customers. The partnership is for a period of one year.
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