Financial Daily from THE HINDU group of publications
Friday, Apr 19, 2002
Financial Daily from THE HINDU group of publications Friday, Apr 19, 2002 |
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Marketing
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New Products & Services Enzo's frozen yoghurt Our Bureau
CHENNAI: Enzo Italian ice creams is launching a range of frozen yoghurts in India. It has tied up with MEC3, an Italian ice-cream manufacturer to produce the product. This frozen yoghurt will be available in many flavours such as orange, pineapple and strawberry. Enzo, in association with Red E Food Court, a multicuisine restaurant, is also launching a yoghurt bar, reportedly the first of its kind in Chennai. It has a special yoghurt counter at Sweet Chariot, a café in the city. The company is also introducing a membership rewards scheme, offering discounts up to 40 per cent on the purchase of ice cream throughout the year.
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