The Hindu Business Line : Wednesday, July 10, 2002

Eenadu plans editions in Orissa, Delhi
THE Rs 800-crore Eenadu group is planning to start two more print editions of its largest selling Telugu daily in the states of Orissa and Delhi. In the recent past Andhra Pradesh's morning broadsheet has increased the number of its editions ... More

Discovery to have Tamil feed
DISCOVERY Communications India is launching Tamil broadcast of its programmes to cater to its viewers in the South. This Tamil broadcast would be available initially in the 8pm - 10 pm time band (Mon to Fri) and would be gradually extended ... More

UB uncorks new co for low-end market
THE UB group is rejigging its presence in the low-priced segment of the Indian made foreign liquor (IMFL) market through a new company, Phipson Distilleries Ltd. Phipson will provide the umbrella for the group's low-end (third line) brands and ... More

RURAL MARKETING

Ion Exchange to tap rural markets

ADVERTISING

CavinKare changes tack to challenge HLL strategy
THE latest slugfest on the television advertising front has unfolded, and it is to do with the Rs 700-crore fairness cream market. The Chennai-based CavinKare Ltd has yet again drawn the battlelines with long-time rival Hindustan Lever on the ... More

CHANNELS AND FRANCHISES

Sony to distribute Joy Goswami film
The collaboration has been forged to facilitate the release and distribution of Planman Life's first feature title `Saanjhbathir Roopkathara', a film based on a novel written by Bengali author, Joy Goswami. This is the first time that a ... More

MARKET SHARES

Grey matters
The more branded players loathe your local PC wallah, the better he seems to be selling. And, if the pie above reminds you of a grey blob swallowing a helpless wedge, you got the picture. More

RETAILING

Crocodile looks for bigger bite of lifestyle market
THE Crocodile is on a wild run. The Coimbatore-based Crocodile Products Pvt Ltd, which owns the Crocodile brand of garments, is expanding its retail network by adding 14 more exclusive franchisee outlets (called Crocodile galleries) across the ... More

MARKETING RESEARCH

Survey finds labels inadequate
NEW DELHI: In a move intended to create more awareness among consumers, VOICE (Voluntary Organisation in Interest of Consumer Education) has done a comparative testing of 14 brands of toothpastes according to content and pricing. ... More

NEW PRODUCTS & SERVICES

BPCL launches `premium' fuel
BHARAT Petroleum Corporation Ltd on Tuesday introduced petrol blended with fuel additives for premium class cars such as Honda, Ford, Hyundai and Maruti and two-wheelers such as Fiero. BPCL is the first oil company in the country to market this ... More

Blaupunkt rolls out high-end products
APART from launching a slew of new high-end products into the Indian market, Blaupunkt, a subsidiary of MICO, is also planning to organise roadshows across the country in a bid to promote its range of products. The roadshows, which began in ... More

Stationery products from ITC
CHENNAI: ITC Greeting cards division (ITC - GCB) has forayed into stationery products with the launch of `Expression Paperkraft'. Under the new brand, the company will market a range of products such as slam books, ... More

Brand Quest

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BPCL launches `premium' fuel

What a teacher's son has taught

Diluted packaging order will hit jute sector: IJMA

HIV/AIDS in Manipur: In the `state' of despair

NPAs continue to haunt banks

In Depth
Gender Justice

Simple Economics

Guide to derivatives

Looking back
Jun. 30-Jul. 6
PC sales in semi-urban, rural areas go up

Amul finds cream in Gulf markets — Exports to be stepped up; warehouse in Jebel Ali

`Climate right for direct selling industry to expand'