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Thursday, Sep 19, 2002

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Getit to launch `access' service

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CHENNAI, Sept. 18

GETIT Infomediary Ltd, the publishers of Getit Yellow Pages for Chennai, is launching a new service called Getit Access, which will help advertisers spread their reach beyond their city of operation.

According to Mr Sidharth Gupta, Chief Operating Officer, the service is expected to be launched in October.

This would enable advertisers with their offices in other cities to advertise in Chennai's Yellow Pages. These advertisers will be given an access code.

The callers will be able to get information of the advertisers' products or services by calling the Getitnow phone number and quoting the access code.

The caller will get information about the advertiser from the operator. E-mail will also be sent to the advertiser, so that he/she can get back to the caller within 72 hours.

The service will be available for the advertiser for an annual fee between Rs 3,000 to Rs 5,000, Mr Gupta said. Another product that will be launched by the middle of next year is the Index of Indian Exporters (Index).

This, according to him, is being positioned as the complete source book on Indian exporters and is being compiled in collaboration with the National Centre for Trade Information (NCIT).

Getit will also launch an all-India business directory by the middle of next year. According to Mr Gupta, Getit's operations are spread across 13 cities, with a market penetration 12 to 15 per cent.

The company made a turnover of Rs 60 crore last year, and is expected to register a 25 per cent growth. The market size for Yellow Page services in the country is estimated at Rs 140 crore.

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