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MARKETING
ADVERTISING
What lies behind the ad?
Advertisements, which are meant to sell a product, at times overstate their case. How can some regulation be brought about to protect the unwary consumer?
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Goodlass Nerolac piggybacks on Mohanlal starrer
GOODLASS Nerolac Paints Ltd has initiated an innovative marketing and advertising campaign to tap the Kerala market by signing a co-branding and sponsorship agreement with the newly released Malayalam movie, Chathurangam, a political ...
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BRANDS
Branded soups packing it hot
WITH winter setting in, one market that's looking to warm up is the fledgling Rs 30-crore branded packaged soups. While in developed markets, packaged soups is an evolved category and segregated as canned, dehydrated or refrigerated, the ...
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NEW PRODUCTS & SERVICES
New shampoo from P&G
T-shirt range from Classic Polo
Brand Quest
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Dec. 1-Dec. 7
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