Financial Daily from THE HINDU group of publications
Thursday, Dec 19, 2002
Financial Daily from THE HINDU group of publications Thursday, Dec 19, 2002 |
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Info-Tech
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Software MetaConcepts bags Bajaj Tempo order Our Bureau
COIMBATORE, Dec. 18 THE Coimbatore-based software solutions provider MetaConcepts Pvt Ltd has clinched an order from Bajaj Tempo Ltd (BTL), Pune for implementing sales force automation solution. This project is in an advanced stage of implementation and deployment is expected to commence next month. The company has customised its flagship product Focus2Sell — an enterprise class `Online' CRM and SFA (Sales Force Automation) solution for BTL. ``This is the first Internet-based sales force automation solution for the automobile industry,'' Mr K.S. Natarajan, Director and CEO of MetaConcepts, told Business Line. He disclosed that the company had implemented similar package for L&T, Crocodile and e10 (a company in Australia). L&T, he said had deployed the project on a pilot basis. ``At present, it is implemented only in the South. The company has plans of rolling out in other locations as well,'' he said. Stating that the company was working only on Internet-based technologies, Mr Natarajan explained that the product used the Net as an enabling technology, to deliver turnkey solution for administering and enhancing the effectiveness of the Organisation's sales team. The company, he said was hoping to strike a deal with a pharmaceutical major soon. ``We are negotiating. It will be finalised soon,'' Mr Natarajan said. Talking about the product, he said that IMASP and Purchase Beaming were two patented features of Focus2Sell, which created a practically new service category. ``The product is Web based and is offered on a pay for usage ASP model, which is the current trend in the IT space,'' he added. The proprietary algorithm on which the software is built, enables users to access large amount of information from the web server instantaneously, he said. Mr S. Venkatachalam, Director and COO of MetaConcepts, stated that every process could be automated, be it manufacturing, stock taking, accounts etc, but not marketing. He reasoned that this was because the sales people were essentially outside the office. He observed that documentation was perfect only when it was mandatorily required as in sales tax or central excise, while it was not-so otherwise. ``Invariably, there is a huge wall - difference of opinion, between the sales manager and field staff on performance. This product helps in bridging the difference by submitting the call details (field staff's chart) on a daily basis or updating after every call,'' he said.
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