Financial Daily from THE HINDU group of publications
Saturday, Dec 21, 2002
Financial Daily from THE HINDU group of publications Saturday, Dec 21, 2002 |
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Marketing
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Retailing Trinethra plans to open 20 more outlets Our Bureau
HYDERABAD, Dec. 20 TRINETHRA Super Market Ltd, a closely held public limited company, is planning to invest Rs 8 crore on opening 20 more outlets across the State in the next six months. The company, which currently has 49 outlets in Hyderabad, Secunderabad and Visakhapatnam, has targeted to have 100 outlets of its own by 2004. It would be investing an additional Rs 10 crore in the next two years in this regard. This apart, Trinethra is looking for joint ventures in various districts of the State. In joint ventures, Trinethra is looking for 50:50 or 49:51 partnerships in which it would contribute and also share the profits equally. The company is also interested in opening franchisee outlets in smaller towns and mandals. The franchisees will be given training in business methods and technology adopted by Trinethra, the company's Managing Director, Mr K. Anjaneyulu, told newspersons. Mr Anjaneyulu said that Trinethra was expected to post a turnover of Rs 80 crore this year as against Rs 60 crore last year. The company's endeavour was to become an Rs 500-crore enterprise by 2004-05. It was planning to come out with a public issue in future. The ICICI Venture Capital had invested Rs 8 crore in the equity of the company in 2000. Starting with this month, he said, Trinethra would be opening its outlets in Vijayawada, Guntur, Tirupati, Nizamabad and other district headquarters in the State. It would also open few more outlets in Hyderabad and Visakhapatnam. Mr Anjaneyulu said that Trinethra was able to sell consumer goods at competitive prices as the company was sourcing its material directly from manufacturers. Almost 95 per cent of the products sold at Trinethra were below the maximum retail price. "We study the margin that has been offered by the suppliers as well as the inventory carrying costs to arrive at the price we offer to the consumers", he said.
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