The Hindu Business Line : Wednesday, January 01, 2003

RPG offers free airtime on STD calls
RPG Cellular, one of the three cellular service providers in the city, has come up with an offer for the festive season. All RPG Cell subscribers can avail of free airtime on STD calls made on Dec 31 and January 1. The offer is valid on ... More

ADVERTISING

Ad industry turns its back on 2002 — Hopes New Year will bring better times
TIME to uncork the bubbly - if only from relief that the year has ended; a year when the ad agency remuneration system came under attack, budgets were smaller, and the question of accountability grew bigger. No one expects a dramatic reversal ... More

It was all churn, ferment, hope and heartbreak — For agencies, it was living on the edge
THE year 2002 was, by and large, an eventful year for almost all advertising agencies. It was an year marked by many top-level changes. Mr Sunil Gupta quit JWT and joined RK Swamy/BBDO as Chief Operating Officer. Ms Deepa Kakkar, Mr Gupta's ... More

Suggestive ads: Do they work?
DOES showing flesh really help? From branded paper to inane car batteries, from liquor brands to UPS systems, advertisers are increasingly portraying scantily-clad women to hardsell all kinds of products. So you have low-involvement products ... More

PROMOTIONS & OFFERS

Online business quiz on Jan 5
THE preliminary round of the annual Ad Club-Business Line quiz will be conducted at Sify cyber cafes at Valanjambalam, Esplanade at Convent Junction and Kairali apartments in Panampally Nagar at 10 a.m. on January 5. Simultaneously, the ... More

DIRECT MARKETING

What's the way for Amway?
Conflicting laws about direct selling cos
IN matters that engage different ministries and departments of the Government, it has often been said, not without justification, that one arm of the Government does not know what the other is doing. One more glaring instance of two arms of ... More

RETAILING

Will the consumer become king this year?
SO you are ready with your resolutions for the New Year? Well, if cutting down spending is one of them, you may well be able to live up to your resolution during 2003, for; this year promises to offer plenty of economical extravaganzas. From ... More

Shoppers' Stop on expansion spree
"It is due to open another store in Gurgaon in the next two weeks, and one each in Kolkata and Mulund in February 2003. By 2005-06, the company was targetting a Rs 800-crore-plus turnover and planned to add four new stores to its chain every year." More