Financial Daily from THE HINDU group of publications
Thursday, Jan 09, 2003
Financial Daily from THE HINDU group of publications Thursday, Jan 09, 2003 |
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Marketing
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New Products & Services Kopran unveils lifestyle pill with sildenafil citrate Our Bureau
MUMBAI, Jan 8 KOPRAN has launched its first lifestyle brand, Nyte (sildenafil citrate), for erectile dysfunction, according to a press release. It was developed and formulated at its R&D centre and is manufactured at its Khopoli plant. A 50 mg Nyte tablet costs Rs 10.28, whereas another sildenafil citrate tablet of the same strength could cost as much as Rs 18. With Nyte, doctors could reduce treatment costs of erectile dysfunction by 57 per cent, the press release said. According to an AC Nielsen ORG-MARG Retail Audit Report, the total market size of sildenafil citrate in India is estimated at Rs 41.4 crore and is growing at a rate of 62 per cent. Kopran has been exporting sildenafil citrate as a bulk drug to a number of Asian, American and African countries over the last three years.
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