Financial Daily from THE HINDU group of publications
Sunday, Feb 16, 2003
Financial Daily from THE HINDU group of publications Sunday, Feb 16, 2003 |
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Corporate
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Announcements Marketing - New Products & Services Saint-Gobain expands product range Our Bureau
Mr R. Subramanian, National Manager (Marketing & Sales), with the newly launched SGG Miralite Evolution high-tech range of mirrors by Saint-Gobain Glass India, in Kolkata.
KOLKATA, Feb 15 SAINT-GOBAIN Glass India Ltd, a 100 per cent subsidiary of the Euro 30 billion-turnover global glass and mirrors major, has expanded its product range with the launch of a new high-tech range of mirrors. Stating this during a news conference here, the National Manager (Marketing & Sales) of Saint-Gobain Glass India Ltd, Mr R. Subramanian, said the company has been manufacturing a range of float glass since its production facility in Sriperumbudur became operational in July 2000. The Sriperumbudur facility has been set up at a cost of Rs 525 crore and has the capacity to manufacture 650 tonnes of float glass every day. Mr Subramanian said the company has expanded its product portfolio by introducing in the Indian market a range of high-tech mirrors under the SGG Miralite Evolution brand. These mirrors have "durability, clarity and distortion-free reflection''. According to him, the size of the glass market in India has been pegged at Rs 1,300 crore while the market for mirrors is stated to be around Rs 250 crore. Declining to divulge Saint-Gobain India's share of the domestic market for glass and mirrors, Mr Subramanian said the company was "among the top-three players in the business''. The company was also engaged in export of glass from India. Saint-Gobain India's marketing initiatives include interfaces with "influencers'' such as interior decorators, carpenters and glass fixers. Retail sales were being done through a nationwide network of channel partners, Mr Subramanian said.
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