Financial Daily from THE HINDU group of publications
Tuesday, May 13, 2003
Financial Daily from THE HINDU group of publications Tuesday, May 13, 2003 |
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Marketing
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Strategy Industry & Economy - Dairy & Dairy Products `Dairy sector shifting focus on ethnic products' Our Bureau
NEW DELHI, May 12 THE dairy industry is witnessing rapid changes. In search of better returns, the industry is widening its focus to include traditional milk products, and these are emerging as new profit centres for the organised sector. As of now, ethnic dairy products account for 90 per cent of all dairy products consumed in India, according to Mr P.R. Gupta, Editor, Technology of Indian Milk Products. A Dairy India publication, this handbook on process technology modernisation has been authored by dairy professionals such as Dr R.P. Aneja, former Managing Director of National Dairy Development Board (NDDB) and President of the Indian Dairy Association; Dr B.N. Mathur, Director, National Dairy Research Institute, Karnal; Dr R.C. Chandan, President of Global Technologies Inc; and Mr A.K. Banerjee, Dairy Consultant and former Managing Director of the Bihar State Dairy Corporation. According to the book, despite the mass appeal that traditional sweets have, the organised sector had confined itself to Western products such as milk powder, cheese, table butter and ice cream because technologies were available for their mass production. However, over the last two decades, institutes such as the National Dairy Research Institute and NDDB have made possible assembly line production of ethnic dairy products such as shrikhand, gulab jamun, paneer, kulfi, mishti doi, dahi and lassi. While established names in the Indian dairy industry such as Amul, Nestle, Britannia and Mother Dairy have made deep inroads into this booming market, small companies are following by example in regional markets. Some examples are Aarey in Maharashtra, Aavin in Tamil Nadu, Nandini in Karnataka, Vijaya and Visaka in Andhra Pradesh, Milma in Kerala, KC Das in Kolkata and Bangalore, Sugam in Vadodara, Mahanand in Maharashtra, Verka in Punjab, Parag in UP, Sneha in MP and Parsi Dairy Farm in Mumbai. The book also says that a similar trend has been sweeping the dairy world outside India. The information can be accessed at www.indianmilkproducts.com.
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