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VARIETY
POLITICS
All the neighing horses up there
"NO details, which could prove prima facie that the Government was not in a majority, had been placed before the Uttar Pradesh Governor," is how newspapers report the recent happenings on. While Mayawati can breathe freely for some more time, ...
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CINEMA
Paradigm shift in film promotion
TEASER campaigns, unplugged music, SMS contests and special merchandise. Forget the movie: the action's all off-screen, as filmmakers try to build brand synergies and generate excitement to woo audiences. And this is being done without the ...
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TRENDS
Painting a gloomy picture
A billboard painter at work in his shop in Kochi. With the use of modern technology in advertisements becoming widespread, it has become difficult for traditional painters, who used to earn between Rs 175 and Rs 600 daily, to find enough ...
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