Financial Daily from THE HINDU group of publications
Tuesday, June 17, 2003
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Financial Daily from THE HINDU group of publications Tuesday, June 17, 2003 |
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MARKETING STRATEGY 
Patak's Foods mulls outlet in IndiaTHE UK-based Patak's Foods Ltd — a world-renowned name in Indian food and cuisine — wants to expand operations in its country of origin. The 70-million-pound-sterling Patak's Food started its business in the early 1950s and ... More PROMOTIONS & OFFERS Paradigm shift in film promotion TEASER campaigns, unplugged music, SMS contests and special merchandise. Forget the movie: the action's all off-screen, as filmmakers try to build brand synergies and generate excitement to woo audiences. And this is being done without the ... More CHANNELS AND FRANCHISES Apollo Tyres' programme for dealers APOLLO Tyres Ltd (ATL) has announced the launch of "Apollo Jewels" a dealer recognition programme for 2003-04. Applicable to both Apollo Tyre World and Apollo Radial World dealerships, the programme would select top performers across India based ... More MARKETING RESEARCH MRSI ties up with UK firm for on-line course THE market research society of India (MRSI) is tying up with the market research society of UK to offer a co-branded post-graduate diploma and certificate course in market research (MR) on the Net in India. Mr B.V. Pradeep, President, MRSI, ... More STANDARDS & BENCHMARKS Go to Kerala for pure gold THE glitter of gold may have little to reflect its purity. It is the integrity of the metal content, measured in karats that distinguishes its purity, and Kochi, the busy commercial city of Kerala has scored a high rank in the test for purity of ... More OUTLOOK Sugar-free confectionery coming soon? AFTER sugar-free soft drinks and flavoured water, it's now sugar-free confectionery and bakery products that could well become a reality in India. The production of sugar-free confectionery, gaining increasing popularity in developed markets, ... More TRENDS 
Passenger car sales rise 41 pc in MayBOOSTED by lower interest rate schemes, car sales jumped 41 per cent in May 2003, with the major auto manufacturers — Maruti, Hyundai and Tata Engineering — recording strong growth. Total passenger car sales rose to 55,166 units ... More
`June will determine AC sector results' NEW PRODUCTS & SERVICES Margo soap re-launched; to target youngsters A NEW look, a milder herbal fragrance and more lather. Henkel Spic India Ltd has given a facelift to the 80-year-old Margo brand, by re-launching it in a new formulation. Speaking to Business Line, Mr Ranju K. Mohan, General Manager, ... More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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Top Stories In Focus SARS scare The Cable tangle Pakistan Diary Indo-Pak Monitor Indo-China Relations Telecom Competition Oil PSUs: Disinvestment dilemma NPAs in Banking In Depth Simple Economics Consumer Notes Tax Talk The Brahmananda collection NRIs & Investment Avenues Corporate Governance Gold: Still the winner? Cars: Always a beauty Books and Reviews Looking back Jun. 8-Jun. 14 Ranbaxy's Pepfiz ads resurface Corporates bet on branded TV shows for better recall Pharma retailing set for makeover And now, it's tobacco-free bidis! |
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