Financial Daily from THE HINDU group of publications
Tuesday, Jun 17, 2003
Financial Daily from THE HINDU group of publications Tuesday, Jun 17, 2003 |
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Corporate
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Announcements Marketing - Channels and Franchises Apollo Tyres' programme for dealers Our Bureau
NEW DELHI, June 16 APOLLO Tyres Ltd (ATL) has announced the launch of "Apollo Jewels" a dealer recognition programme for 2003-04. Applicable to both Apollo Tyre World and Apollo Radial World dealerships, the programme would select top performers across India based on several parameters of sales and service. A release issued by ATL said that the company has committed to invest capital and grow these select dealerships as model retail outlets. The release also said that the company, at a function held in the capital, handed over 65 cars and 32 two-wheelers valued at Rs 2.45 crore to 97 of its successful dealers from the Northern Region under the `Dealer Vehicle Scheme'. The awards included Toyota Corolla, Ford Ikon, Maruti Esteem, Maruti Zen, Hero Honda and Bajaj motorcycles and two-wheelers
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