Financial Daily from THE HINDU group of publications
Monday, Jul 07, 2003
Financial Daily from THE HINDU group of publications Monday, Jul 07, 2003 |
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Industry & Economy
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Lottery Keno lottery proves a hit Our Bureau
KOCHI, July 6 KENO, the new game introduced by Playwin Online Lottery, has received good response from Kerala soon after its introduction between June 8 to 24. The game, during the period of 17 days, has recorded a sale of Rs 2.06 crore in the State as against the all India sale of Rs 8.69 crore, which means a sale of close to 25 per cent from Kerala alone. In the first 17 days itself, the game has delivered prize payouts of Rs 4.77 crore with Rs 1.14 crore being won in Kerala, a press release issued here said. The game has surpassed all expectations and has created 8.5 lakh winners within a short span with two lakh winners from Kerala alone. Keno offers a unique flexibility of using different variations based on the concept of `spots'. It is the only game in the country whereby a player can actually create his own gaming structure from a variety of playing options that are available. Keno is an internationally accepted format on the similar lines as the game of Tambola and has proven to be one of the highest selling games.
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