The Hindu Business Line : Tuesday, August 05, 2003

Godrej bid to boost Chicken brand thru cook book
Mr Nadir B. Godrej says, "While chicken is a well-known food, not everyone is familiar with many ways of cooking. This book will serve as a complete guide to chicken". More

Terminator 3 creates record
ARNIE'S back, and how: `Terminator 3: Rise of the Machines' opened the weekend of July 25, ringing up Rs 4.7 crore at the box-office, making it the biggest opening for a foreign film so far this year. That was partly because of the wide release ... More

RURAL MARKETING

Kodak plans rural push
KODAK India Ltd will embark on a programme to expand distribution of cameras to semi-urban areas next month. It will also launch a single-use camera this month and more products in the next three months. The company has launched its second ... More

CUSTOMER RELATIONSHIP MANAGEMENT

HP Gas turns more customer-friendly
THE consumers of HP Gas can now cross check the weight of the gas supplied at their doorstep, as HP Gas delivery boys will hereafter carry portable weighing scales. The `weight campaign' is a part of a range of consumer-related initiatives ... More

MARKET SHARES

Seagram's spirited growth stuns desi brands
PERNOD Ricard, which tookover Seagram's Indian business, should be smiling. The French transnational took the thunder way from the domestic heavyweights such as the UB Group and Shaw Wallace when two of its whiskies, Imperial Blue and Royal Stag, ... More

MARKETING RESEARCH

Study says consumer finance dominant in South, West
TO buy a fridge or colour television or an air conditioner was never so easy. With the availability of cheap finance, it is not only the consumer but also the players in the consumer durables and electronics industry smiling all the ... More

Will volumes bring in more moolah?
WILL the volumes growth in the consumer durables and electronics industry drive growth in value terms for the players in the segment? Only time can tell. A review of the 12-month financial year 2003 (April 2002-03) by ICRA shows that although ... More

BRANDS

Amul Shakti set for image makeover — To fill Dhara's shelf space
Amul Shakti will soon be metamorphosing itself into Amul Cool. More

NEW PRODUCTS & SERVICES

ICI Paints' new product

Brand Quest

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