Financial Daily from THE HINDU group of publications
Thursday, Aug 21, 2003
Financial Daily from THE HINDU group of publications Thursday, Aug 21, 2003 |
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Info-Tech
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New Products & Services Apple launches `fastest' PC Our Bureau
Mr Richard Ng, Product Marketing Manager, Desktops, Server and Storage Products, Apple Computer, Asia -Pacific, at the launch of the 64-bit desktop processor in New Delhi on Wednesday. — Kamal Narang
New Delhi, Aug. 20 APPLE Computer on Wednesday launched in India its latest desktop, the Power Mac G5, which the company claims, is the fastest PC available in the world as it is powered by a 64-bit processor. The three versions of the Power Mac G5, the 1.6 GHz, the 1.8 GHz and the dual 2.0 GHz, are priced at Rs 1.74 lakh, Rs 2.05 lakh and 2.54 lakh, respectively, making them perhaps the most expensive PCs available in the country. PCs currently available are powered by 32-bit processors such as the Pentium 4. Although Intel has introduced its 64-bit processor, the Itanium, it is largely used for servers and yet to make inroads in the PC segment. Apple developed the new 64-bit G5 processor together with IBM. Unveiling the new range of PCs here, Mr Richard Ng, Product Marketing Manager, Apple Computer, Asia Pacific, said the target market for the G5 range in India would primarily be the creative industry such as Bollywood. He did not spell out the sales targets Apple has set for G5 in India, but said about one lakh units had been ordered worldwide. With the arrival of the new range, only one model of the previous version, G4, would be available. Apart from a host of features, G5 PCs can have a memory expansion of up to 8 GB. In other words, even if your memory requirement keeps doubling each year, these PCs can serve you for the next 32 years, claimed the Apple official. Another feature of the G5 is that it can run software written for the 32-bit architecture as well. Since 64-bit processors are relatively new, most of the software programmes are written to suit the ubiquitous 32-bit chips. "It's a chicken and egg situation," said Mr Deepanshu Sharma, Marketing Manager of Apple's Indian arm. "More and more software is now written for the 64-bit architecture since such processors are becoming available," he said. Mr Ng said Apple had `optimised' its existing operating system (OS) to run on the 64-bit G5 and indicated that the next version of the OS, developed for the 64-bit architecture, would be unveiled by the end of the current year.
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