The Hindu Business Line : Friday, September 05, 2003

Gestetner draws plan to lure corporate clients
GESTETNER India Ltd intends to decrease its dependence on the government for its business. At present, about 90 per cent of its Rs 68-crore turnover comes from the Governments, (which earlier used to buy stencil copiers from Gestetner). In ... More

ADVERTISING

`Ad firms are squeezed to be innovative'
INCREASED clutter in the print medium and greater pressure on ad budgets have forced ad agencies to innovate to deliver more bang for the buck. Innovation has taken the form of `linked' ads — a series of ads that appear on the same page ... More

Zee-Turner banks on Cartoon Network for Chennai market
WHEN you have a segment leader such as Cartoon Network on the distribution platform, it makes sense to try and leverage its popularity to drive demand for the sister channels. More so, if the distribution network is Zee-Turner and the target city ... More

DIRECT MARKETING

Luxor scouts for DM outfit for brand
Besides, Luxor is also planning to use the present brand ambassador for its Parker brand — Mr Amitabh Bachchan to promote its Waterman brand of writing instruments. More

Direct selling firms to tap small towns for volumes
For, it is not just the conventional FMCG industry that is wooing the mass-to-low end consumer. Mass-market penetration is now catching up within the Rs 1,800-crore direct selling industry as well, and direct selling majors such as Amway, ... More

BRANDS

`It's time to bring back integrity in product branding'
What is needed is greater brand integrity. Some manufacturers have gone too far in creating cosmetic differentiators, and there is a lot of hype and hyperbole in the marketplace, Mr Bijoor said. More

NEW PRODUCTS & SERVICES

Kian enters Indian market
KIAN, a Malaysian range of furniture has entered the Indian market. Launching the range in Bangalore, Mr James H.H. Ng, CEO and President, Kian Furniture, said, "We're targeting the middle class in India. `Lifestyle within reach' is going to be ... More

Tata Motors launches new version of Safari
LEADING vehicle manufacturer, Tata Motors Ltd, today launched a new version of its Safari premium utility vehicle with a more powerful petrol engine to counter growing competition from new foreign brands. The `Safari Exi Petrol' would be sold ... More

Skoda's Superb to hit roads in Jan
SKODA's high-end car `Superb' is all set to hit the Indian roads by January next year with the first of the cars for formalisation expected in a couple of days. Skoda Auto India's head for sales and marketing, Mr Bipin Datar, told Business ... More

Foster's beer launched

`Trendsmith' designer jewellery

Brand Quest

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