Financial Daily from THE HINDU group of publications
Tuesday, Nov 18, 2003
Financial Daily from THE HINDU group of publications Tuesday, Nov 18, 2003 |
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Info-Tech
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Business Models HLL e-Shakti going places; to cover 100 m in 3 years Our Bureau
Mr M.S. Banga, HLL Chairman
Kolkata , Nov. 17 HINDUSTAN Lever Ltd (HLL) is going national with its e-Shakti initiative. Within the next three years, e-Shakti will cover a population base of 100 million people who have not yet been exposed to the media, according to Mr M.S. Banga, Chairman of HLL. Mr Banga on Monday told presspersons the e-Shakti project had taken off in Andhra Pradesh with self-help groups that have access to micro credit but no sustainable business model. "These self-help groups have been appointed distributors for HLL products," he said, adding that the business model offered by HLL was sustainable in nature and it had facilitated a transformation in Andhra Pradesh. Mr Banga was here to address a session on "Driving business value through IT" at Infocom 2003 that is being held here currently. According to him, HLL was leveraging on IT significantly for providing these self-help groups with training on how to manage their businesses. In the long term, reaching out to these "media-dark" villages would translate into incremental business for the company. The self-help group channels had the potential to become raw material sources as well. To reach out to all corners of the country, HLL was willing to partner with "non-competitive businesses." To meet its own IT requirements, HLL has achieved a blend of its in-house capabilities and outsourcing from strategic partners. It also has a shared service facility in Chennai. Speaking on outsourcing, Mr Banga said India was a good market from which the rest of the world could source fast moving capital goods products. "Many companies in India have the scale and capability, quality and technology and the competitive advantage to offer FMCG products," he said. In fact, products such as tea bags, toothpaste and several personal care products worth Rs 700-750 crore were being outsourced from India by Unilever every year.
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