The Hindu Business Line : Thursday, November 20, 2003

Sony targets mass market with Aiwa
SONY India, which has re-launched Aiwa , has set out an aggressive strategy for the brand. Positioned at the mass end of the market, and carrying a more youthful demeanour and a new logo, the Aiwa products will be rolled out in phases. "In ... More

ADVERTISING

`TV more powerful in tandem with print'
WHILE the reach of television is growing by the day, and offers advertisers a cost-effective and measurable medium, it is more effective when used in combination with print, according to speakers at the 2nd National FMCG Conclave. Today, TV ... More

13 Indian entries for Dubai Media awards
THIRTEEN entries from India have been shortlisted by the Dubai Media City for the Ibda'a Media Student Awards out of a total of 37 entries. Other short-listed entries include four from the UAE, six each from Iran and South Africa, four from ... More

PROMOTIONS & OFFERS

Weekender plans loyalty scheme for kids
AFTER rewarding the youth for being its loyal customer, Weekender is now looking at a similar programme for its 4 to12-year-old customer group. The Bangalore-based readymade apparel company has launched a loyalty programme for children. Called ... More

JK Tyre Go-Karting ropes in new sponsors
TOURISM Malaysia, General Motors India with its Opel Corsa Sail and Bharat Petroleum, backed by its branded fuel Speed, have announced plans to co-sponsor the JK Tyre Go-Karting championship to be here later this month. Addressing a press ... More

Adidas signs on Baichung Bhutia
SPORTS footwear and apparel company, Adidas India Marketing Pvt. Ltd, has announced that it had signed on footballer Baichung Bhutia as one of its brand ambassadors. The company's existing brand ambassadors include cricketers Sachin Tendulkar, ... More

Master Minds to host show
CHENNAI: Master Minds, a Chennai-based company, plans to host a show on `Best all around family of India', which will judge contestants on the basis of intelligence, presence of mind, sense of humour and beauty. In the preliminary round, ... More

MARKET SHARES

Sula Vineyards eyes 75 pc growth in current fiscal
THE Nasik-based Sula Vineyards is likely to report 75 per cent jump in sales volume to touch 42,000 cases in the domestic market during the current financial year, 2003-04. Sula sold 24,000 cases (each case of 12 bottles) in the previous year, ... More

RETAILING

Domino's launches Cinnastix

MARKETING RESEARCH

'Good monsoon doesn't mean more FMCG sales'
"While a good monsoon puts more money in the hands of the rural consumer, it does not change her habit of using neem to brush her teeth, for instance," says Mr Hoshedar. More

NEW PRODUCTS & SERVICES

Diamond Trading Co launches `royal' solitaires
DIAMOND Trading Company recently launched Arisia, a collection of solitaires, endorsed by Rajmata Gayatri Devi, the erstwhile Maharani of Jaipur. The collection comprises 200 of the finest solitaires sourced by DTC, and features six ring, two ... More

JMD group to launch H2GO water, soda
THE JMD group, which markets Indana ghee and edible oils, Priya and Sheetal, is diversifying into the beverages category. According to a press release issued on Tuesday, the Rs 250-crore, Delhi-based company will introduce soda and packaged ... More

Canon launches multi-functional device
CANON India has launched a multi-functional device (MFD) that can copy, print, scan and e-mail in black and white and colour. The Colour image Runner C3200 is designed to function as a shared office resource that can easily replace several ... More

IFB unveils `Elena' in Mangalore

Brand Quest

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line