The Hindu Business Line : Friday, November 21, 2003

Lifestyle categories biggest advertiser in print, TV media
WITH consumers becoming more aware of brands and manufacturers focusing on niche segments, the last few years have seen a rapid growth in the range of lifestyle products and in their advertising. But the various categories tend to take ... More

RETAILING

Tribhuvandas plans 30 Cupid stores in next three years
TRIBHUVANDAS Bhimji Zaveri (TBZ), a leading Mumbai-based gold and diamond jewellery house established in 1864, has launched its first Cupid store here and plans to roll out 30 such outlets across the country in the next three years targeting the ... More

BRANDS

Films get innovative with brand promos
While clips of latest blockbuster movies are being utilised to promote brands that have not been placed in films, there are others which are using film formats such as trailers to push brands. For instance, in Baghban — the ... More

Umbrella brands or independent brands?
THE cost of launching new brands is so high today that it is more sensible to take the umbrella brand route. But an umbrella brand can be limiting when a company wishes to move up the value chain or diversify into a different category, according ... More

NEW PRODUCTS & SERVICES

Radio City to air soaps
RADIO City 91 FM will soon air soaps, beginning with the first episode of Star Plus' popular `Kyunki saas bhi kabhi bahu thi' on November 24. The serial will air Monday to Thursday at 11 a.m., while Neena Gupta's `Saans' will go on air ... More

Brand Quest

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