|
|
MARKETING
STRATEGY
UDV plans strategy to `connect' with customers
TOP-OF-THE-LINE spirits and wines major UDV India Ltd has zeroed in on a different kind of marketing strategy with a view to augmenting its market share in the country. The subsidiary of Diageo Plc wants to "connect" its brand with customers. ...
More
RURAL MARKETING
`Rural consumers look for value products'
SAVVY customers make it difficult for companies to penetrate the country's rural markets for goods and services — estimated at over Rs 50,000 crore annually. To compound the problem for companies, rural consumers are not swayed by ...
More
Brand Quest
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
Mid-Term Monetary and Credit Policy for the year 2003-2004
Pick a Winner Stock Market Contest
Top Stories
For reforms to succeed address poor nations' needs: PM
Indraprastha Gas IPO oversubscribed on first day
Gold touches Rs 6,000-mark
Cement prices rise slowly but steadily
Speeding up train travel
In Focus
Housing finance scenario
Insurance Round-up — 2003
Rising intolerance
(The Hindu)
Vaishnavaite Temples in Tamil Nadu
(The Hindu)
Saivite Temples in Tamil Nadu
(The Hindu)
Organic farming
The Cable tangle
Telecom Competition
Oil PSUs: Disinvestment dilemma
In Depth
Insurance Corner
Swati CA
Simple Economics
Slowburn
Tax Talk
NRIs & Investment Avenues
Iraq Diary
Looking back
Nov. 23-Nov. 29
Grameen bazaars to dot highways
Rising wheat prices may spell end of party for biscuit cos
Chinese eyeing a slice of India's fast-food pie
|
