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Neha Kaushik

"Unlike urban-oriented sites where most of the sales come from items such as music or gifts, more than 50 per cent of our sales come from electronic items," says Mr Anand.

New Delhi , Nov. 30

THOUGH online shopping sites may not have become quite the rage in urban areas, one player seems to have hit the right note and has tapped the semi-urban region to make gains.

Betting on the growing penetration of the Internet in these areas, and Mahamaza Ecomm has adopted a reward scheme for the consumer.

It claims that its USP works. So much so, it is planning to roll out an offline version this year.

"Most of the big shopping sites are targeting the urban cities; we are basically targeting the B and C class cities. A large amount of sales of consumer products come from these areas. Further, we have a referral methodology - - we pay the consumer an incentive if he refers another to make a purchase on our site. On an average, we have about 10-15 daily transactions on our site," says Mr Vishal Anand, CEO, Mahamaza Ecomm.

The company currently sells products in 15 categories including mobile phones, consumer electronics, durables, motorcycles and so on.

"Unlike urban-oriented sites where most of the sales come from items such as music or gifts, more than 50 per cent of our sales come from electronic items," says Mr Anand.

Though the facility of placing orders on the site is available across the country, most of the requests for transactions come from Uttar Pradesh, Bihar and West Bengal.

Meanwhile, the company is planning to invest substantial amounts towards setting up a chain of offline retail stores beginning with Lucknow.

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