Financial Daily from THE HINDU group of publications
Monday, Dec 01, 2003
Financial Daily from THE HINDU group of publications Monday, Dec 01, 2003 |
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Info-Tech
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Awards & Honours Agri-Biz & Commodities - Information Technology ITC bags award for e-Choupals Our Bureau
Kolkata , Nov. 30 ITC has bagged the Seagate Intelligent Enterprise of the Year award for the most innovative use of information technology. According to a company press release issued here, the award was given in recognition of ITC's e-Choupal initiative that has enhanced the international competitiveness of the smallest Indian farmer by giving him ready access to expert knowledge through a click and mortar model. The release describes e-Choupal as the largest IT-based corporate initiative in rural India,covering 1.5 million farmers in 14,000 villages through 2,700 village Internet kiosks. From these kiosks, farmers can instantly access vernacular Web sites, specific to their crops, created by ITC. The award was given at `Technology Senate 2003', a two-day knowledge conclave held in Kochi on November 26 and 27.
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