The Hindu Business Line : Sunday, January 04, 2004

STRATEGY
KVIC in revamp mode; to focus on marketing, improving quality
A NEW YEAR, new clothes, new ideas. That's the action plan Khadi Village Industries Commission (KVIC) is due to follow in 2004, with the help of its marketing arm, Confederation for Promotion of Khadi and Village Industries (CPKVI). According ... More

Hind Lever relaunches `Rin Shakti'
HINDUSTAN Lever Ltd (HLL) has relaunched its Rin Shakti powder, which now comes with the promise of `double whiteness.' It has also relaunched the Rin Shakti bar to deliver higher `detergency.' Addressing a press conference here, Mr Sanjay ... More

Brand Quest

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Forex reserves up $541 m

Exporters make a case for cheap dollar credit

IRDA finds promising market for crop insurance

'Service tax assessees can file single return'

Looking back
Dec. 28-Jan. 3
Reliance WebWorlds to double up as mini-theatres

Electrolux chalks out advt, product strategy

AIR to retail archived content to public

Soft drink cos woo home segment with price cuts

Controversy-ridden year for soft drinks

MNCs push open doors in alcobev sector

Infant food cos to retain ad agencies despite ban on promos

When cheap and free spelt mega value

Grooming customers to be `techno-ready'