MARKETING
CUSTOMER RELATIONSHIP MANAGEMENT
Club Mahindra on a `hep' CRM effort
HERE'S one instance of CRM going `hep'! Club Mahindra's Holiday Experience Profilers (HEP) aim to provide instant response to customer feedback at its resorts. The HEPs are touch-screen kiosks set up at the company's resorts in Goa, Munnar and ...
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CHANNELS AND FRANCHISES
Oriental insurance products through post offices — Pilot project kicked off in 7 States
INDIA Post has tied up with the public sector Oriental Insurance Company Ltd (OICL) for vending non-life insurance products. The venture was kicked off on Wednesday in seven States - Tamil Nadu, Karnataka, Kerala, Gujarat, West Bengal, ...
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RETAILING
LifeStyle plans to add 13 stores by '06
RETAIL chain, LifeStyle International, is on a mega expansion spree. The company is looking at setting up 13 new stores by the year 2006, over an area of 6.85 lakh sq.ft. While the retail chain's existing store in Chennai is going to relocate ...
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Bose India to focus on expanding retail network
TO widen its consumer base, Bose Corporation India Private Ltd proposes to focus on expanding its retail presence in the country. "The company has undertaken a lot of initiatives in the last one year. Some of the key initiatives include ...
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The Shirt Co to retail Barbie wear in India
MATTEL, the owner of the Barbie brand, has awarded The Shirt Company (TSC) the licence to manufacture and retail Barbie apparel in India. A golden status export house, TSC works closely with Smith & Brooks, the official licensee for Barbie ...
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STANDARDS & BENCHMARKS
JPC report upholds CSE findings
THE Joint Parliamentary Committee (JPC) report on pesticide residues and safety standards for soft drinks, fruit juice and other beverages, was tabled in Parliament on Wednesday. While upholding the Centre for Science & Environment (CSE)'s ...
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Cola cos defend their products
REPRESENTATIVES of both soft drink companies continued to defend the `safety' of their products. Said Mr Sunil Gupta, Vice-President, Coca-Cola India, "Our products manufactured in India are world-class and safe. We follow one quality system ...
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OUTLOOK
UB expects CSD sales to boost Signature whisky
THE UB Spirits Division (UBSPD)'s Signature Whisky, one of its strategic brands positioned in the premium end of the Indian Made Foreign Liquor (IMFL) spectrum, is poised to enter the Canteen Stores Department (CSD) channel for the armed forces. ...
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NEW PRODUCTS & SERVICES
LG launches two new mobile handset models
LG Electronics has announced the launch of two new GSM mobile handsets and a new CDMA handset model - RD 7230- which comes with an inbuilt smart video-cum camera. Announcing the launch of these new handset models, Mr J.G. Ham, ...
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Bio-Rad Labs launches new diagnostic kit for diabetes
BIO-RAD Laboratories (India) Pvt Ltd has launched D10, the next generation system for diabetes monitoring and thalassaemia screening in the country. D-10 has been especially designed for low and middle-sized laboratories and offers superior ...
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BEL launches set-top boxes
The STBs were launched at the BES International Exhibition in New Delhi. The company said it was in dialogue with various MSOs and CAS vendors to commercialise the product in a big way. The STBs catering to cable and DTH TV segments will be ...
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Brand Quest
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