MARKETING
IPR
A victory for Matrix Labs customers in Europe
IN yet another victory for customers of Matrix Laboratories Ltd in Europe, Danish pharmaceutical giant Lundbeck, the innovator of the anti-depressant blockbuster drug Citalopram, has withdrawn patent infringement cases against Ratiopharm and ...
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ADVERTISING
Jagdish Acharya joins Mudra
MUDRA Communications has announced the appointment of Mr Jagdish Acharya as its Executive Creative Director, Mudra South. He will now partner Mr R. Lakshminarayanan, Executive Director, in accelerating the growth of the agency in the region. ...
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RETAILING
The Loft opens footwear store in Hyderabad
THE Loft, which opened the country's "biggest" footwear showroom here on Thursday, plans similar ones in Bangalore and New Delhi this year. According to Mr Susil S. Dungarwal, Customer Care Executive and Chief Executive Officer (CEO), the ...
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Liberty Shoes plans apace to add premium retail space
LIBERTY Shoes Ltd would be adding 50,000 square feet of premium retail space every year in the next five years. "We will have a presence in premium showrooms such as The Loft, Lifestyle, Shoppers' Stop and Pantaloon," Mr Adarsh Gupta, ...
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BRANDS
Kitchens By Design in Tamil Nadu
KITCHENS are no longer the stark, utilitarian places they used to be. Designer kitchens are the in thing and there are a number of foreign brands to cater to this need. Kitchens By Design, a brand marketed by the Hyderabad-based company Linus ...
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Raymond bid to promote suiting brand Manzoni
RAYMOND is realigning its retail strategy to provide focus and grow its premium shirt and suiting brand Manzoni. To this effect, the company announced plans to set up 50 shop-in-shops in two months, mostly in its flagship and large franchisee ...
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Cera takes to cricket to reinforce brand
THE Ahmedabad-based Cera Sanitaryware Ltd (CSL) has found salvation in sporting events to push its line of goods, bathroom fixtures. The company, which is looking to make an impact as a stand-alone unit after its makeover from its earlier avatar ...
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STANDARDS & BENCHMARKS
EGL sets up lab in Delhi
EUROPEAN Gemological Laboratory (EGL), which imparts globally recognised certification and education in diamond grading, has announced the setting up of its laboratory in India. According to a press release, the infrastructure at the lab in ...
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`Soft drink companies must offer non-caffeine option'
THE Centre for Science and Environment (CSE) once again drew attention to the issue of caffeine content in soft drinks sold in India. Mountain Dew, PepsiCo's neon-lime aerated beverage, for example, has been found to contain high caffeine ...
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Kerala waiting for JPC report to act against cola majors
THE State Government will not shirk its responsibility of moving decidedly against the cola majors if the Joint Parliamentary Committee (JPC) report confirming the presence of pesticides in soft drink samples warrants it. Clarifying the ...
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TRENDS
Bollywood testing latest technologies in filmmaking
BOLLYWOOD may be a bit slow on evolving its content but is open to new technological changes in the process of filmmaking. The Indian film industry, especially the Hindi film segment, has been looking at new technologies in the production and ...
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Fit as fiddle
Customers check the fitting of shoes by jogging inside the newly opened Loft shoe store in Hyderabad. In a space of 22,000 sq ft, the store displays 120 brands and one lakh pairs of footwear with an orthopaedic surgeon offering free ...
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NEW PRODUCTS & SERVICES
Reliance Info wireless data access card
RELIANCE Infocomm has launched a wireless data card described as a slim device that can be slipped into the PCMCIA slot of a laptop or other devices for high-speed wireless connectivity to the Internet. The card is priced at Rs. 14,700. The R ...
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Taj Connemara unveils refurbished guestrooms
THE Taj Connemara today launched its newly refurbished guestrooms, renovated at a cost of around Rs 8 crore. Ms Jyoti Narang, Chief Operating Officer, Business Hotels, The Indian Hotels Company Ltd, said that currently 35 rooms had been ...
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Brand Quest
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