MARKETING
STRATEGY
Biriyani tea, Arabian dates & M.F. Hussain
IT'S a restaurant with a difference. Not only can you enjoy the unique recipe of a `Malabar biriyani' along with the mellow sweetness of Arabian palm date pickles and a biriyani tea to wash it down, but also savour the delicate ...
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Dabur to sharpen focus on South
RISING disposable income levels, the retail boom, and proliferation of media in the four Southern States have led FMCG major Dabur India to sharpen its focus in the region. Said Mr Sunil Duggal, Chief Executive Officer, Dabur India Ltd, "We have ...
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INSIGHT
India 500 Plus: The magic numbers
India 500 Plus is an interactive database that provides the dispersion of the purchasing power of Indian households in 583 districts and 100 urban centres and across income classes. The database provides useful inputs for policy-making and decision-m aking by a wide range of users.
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ADVERTISING
Will tobacco cos ride F1 to beat the ban?
`COME to Marlboro Country' scream out hoardings to the average traveller on the roads of India's financial capital, Mumbai. But with Formula One (F1) car racing reported to be making a pitch for Maharashtra, after Andhra Pradesh — ...
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PROMOTIONS & OFFERS
Samsung to sponsor Indo-Pak cricket series
KOREAN consumer electronics company Samsung has bagged the title sponsorship rights for the forthcoming cricket Test and ODI series between India and Pakistan, the Pakistan Cricket Board said on Tuesday. Indian bikemaker Hero Honda will be the ...
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CHANNELS AND FRANCHISES
Hafele India in distribution pact with Blum
HAFELE India, a wholly owned subsidiary of Hafele Gmbh - a global supplier of furniture fittings and architectural door hardware - today announced a strategic distribution alliance with Blum, a manufacturer and supplier of kitchen ...
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Dozco ties up with Daewoo to distribute excavators
DAEWOO Heavy Industries and Machinery Ltd, the Korean heavy earth moving equipment major, has entered into a marketing and distribution arrangement with Dozco India (P) Ltd, for selling its excavators. Dozco, an importer and distributor of ...
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RETAILING
Auto parts the best biz, says Amara Raja honcho
THE feel good factor has positively rubbed off on the automotive batteries business, which is witnessing a boom, says Mr S. Ramachandra, Executive Vice-President, Amara Raja Batteries Ltd (ARBL). "Automotive parts is the best business to be ...
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MARKETING RESEARCH
Simply South: Dynamic, wholesome brands catch fancy
HOW does the purchase behaviour of the South Indian male vary from that of the South Indian female? How is his interaction with everyday brands different from that of his counterparts in other parts of the country? What do South Indian women ...
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Brand Quest
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