The Hindu Business Line : Honda Siel plans to increase market share

HONDA Siel Cars India (HSCI) Ltd is planning to increase its market share to 22 per cent in the premium car segment, according to Mr Neeraj Garg, Head-Marketing, HSCI Ltd.

He told presspersons here that the company was planning to sell 18,000 Honda City, 2,100 Honda Accord, and 1,200 Honda CR-V in the next financial year.

Mr Garg said the company recorded a jump of 90.47 per cent in sales volume during January 2004. He attributed this to the success of the launch of three new models last year.

The company sold 15,821 units of its three models - City, Accord and CR-V - for April 2003-January 2004 period. This is up from 11,018 units during the corresponding period last year.

He said that the new Honda City comes with a 1.5-litre Intelligent Dual and Sequential Ignition (i-DSI) engine that helps in achieving high performance, high fuel economy and low toxic emission.

Mr Garg was here to inaugurate the showroom of Peninsular Honda. This is the fourth showroom of Peninsular Honda in the country.

He said that the opening of HSCI dealership in Mangalore is part of the company's strategy to strengthen its presence in non-metros and semi-metros, and to be the number one in the premium car segment.

Peninsular Honda, which is owned by the Patel Group of Companies, has branches in Kochi, Thiruvananthapuram, and Kozhikode.

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