MARKETING
STRATEGY
Le Meridien chalks out plans for lean seasons
IN a bid to revitalise the traditional lean tourist season starting from April, the Le Meridien group in Kerala has launched a new marketing initiative. The hotel is currently exploring opportunities worldwide, with special focus on promoting ...
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Price cuts not due to competition, says P&G
PROCTER & Gamble, which recently cut the prices of its detergent brands Ariel and Tide by 20-50 per cent, insisted on Thursday that the price reduction is not competition-centric, but a result of improvements in distribution, manufacturing and .
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INTERVIEW
`Piracy survives because someone is willing to pay'
THE end game in the addressability issue will depend on the consumer, according to Mr Kunal Dasgupta, CEO, Sony Entertainment Television, and co-Chairman, FICCI Entertainment Committee. "Ultimately the consumer will have a say. The only way ...
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ADVERTISING
Tobacco ad ban: Different strokes for different folks
ARE cigarette and tobacco product companies going on a flurry to make the most of the fast approaching May 1 deadline, when the advertising ban on these products comes into effect? A mixed trend is emerging, if one were to go by the media plans ...
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PROMOTIONS & OFFERS
Coca-Cola launches Olympic Torchbearer nomination programme
COCA-COLA India launched the Chennai leg of its Olympic Torchbearer nomination programme on Thursday to select three torchbearers from the city. The company is reportedly going to select 42 torchbearers and seven escort runners from across the ...
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LG promotional scheme for PCs
LG Electronics India Ltd (LGEIL) has announced a special promotional scheme for its MY PC range of computers. The scheme offers an opportunity for consumers to take home assured gifts worth Rs 25,240 on purchase of Pentium IV 2.0GHz based MY ...
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RETAILING
Fontus Water to open water stores in 50 cities
IT'S aiming to be a one-stop shop offering solutions to water-related issues. Delhi-based Fontus Water Ltd is planning to open a series of retail stores called water stores in about 50 cities across the country. These water stores will display ...
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NEW PRODUCTS & SERVICES
Sony to spruce up your weekends
SONY Entertainment Television, in a bid to spruce up weekend programming, is launching a woman-oriented family drama, Kkehna hai kuch mujhko. The channel has been keen on building up programming across other hours besides prime time. The ...
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Luxury watchmaker sees growth potential in India
THE Swiss luxury watchmaker Jaeger-LeCoultre (JLC) on Thursday announced its entry in the domestic market and also showcased its latest watch, the Master Compressor Dualmatic. "In fact, the Master Compressor Dualmatic has been unveiled here ...
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Brand Quest
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