MARKETING
STRATEGY
Maintenance contracts for bathrooms!
ANNUAL Maintenance Contracts (AMCs) for various services are a great way to save oneself the bother of maintaining valuable white goods and electronic items, such as TVs, ACs and computers. Today, even automobile dealers offer such services to ...
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Pizza Hut to scale up
PIZZA Hut, which is on an aggressive expansion spree, plans to scale up this year to a 100 restaurants in the country from the 70 it has now. The company also plans to move into smaller cities, said Mr Raghuvesh Sarup, Manager (Marketing), Yum! ...
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ADVERTISING
Dilmah Tea scouts for ad agency in India
THE Sri Lankan brand of Dilmah Tea is looking for a new advertising agency in India. Having appointed St Luke's advertising in the past, the estimated Rs 4-crore account is now being reviewed by the company, which has been distributing its ...
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Grey bags Emirates' South Asia account
GREY Worldwide Mumbai has bagged the Emirates' advertising deal for South Asia from a fray of eight agencies. Elated with the win, Mr Nirvik Singh, Chairman (South Asia), Grey Global Group, said: "We are delighted to have won this account, as ...
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PROMOTIONS & OFFERS
ESPN-Star Sports to play up hockey — Plans live telecasts
ESPN-Star Sports is attempting to do for hockey what Kerry Packer did for cricket. The sports broadcaster, in association with the Indian Hockey Federation (IHF) and Leisure Sports Management, is hoping to popularise the national game by ...
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Visa promotion plan for travellers to Singapore
THE Singapore Tourism Board (STB), Singapore Airlines (SIA) and Visa International have launched the `Visa for VISA' promotion plan for Visa Platinum and International Gold cardholders. The programme offers benefits and discounts on airfares, ...
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CHANNELS AND FRANCHISES
Despite new rollouts, car dealers are not smiling
IT may be raining cars in the country with the auto sector posting a robust 20 per cent rise in sales in 2003, but if you thought car dealers were making loads of money, you may be wide off the mark. Behind the glitz and glamour of selling ...
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BRANDS
Dandi salt, Friendly Wash to go off the shelves
Dandi salt created history of sorts by notching up sales of Rs 125 crore within the first year of its launch.
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NEW PRODUCTS & SERVICES
Tata AIG launches unit-linked plan
TATA AIG Life Insurance Company has launched `InvestAssure' a new unit-linked insurance plan `combining the security of a life insurance policy with the opportunity of earning high returns on the premium.' InvestAssure offers investors the ...
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Richie launches new tadalafil version
PHARMA major Eli Lilly's woes look far from over, with regard to its second generation erectile dysfunction (ED) drug tadalafil, sold under the brand-name Cialis. Even as it awaits an exclusive marketing right for Cialis - another local ...
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Natco launches another anti-cancer drug
NATCO Pharma Ltd (NPL) has announced the launch of yet another anti-cancer drug from its stable. The company has been tapping this segment with low-cost drugs. In a press release here on Monday, the company said it has launched Geftinib 250 ...
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McDowell uncorks Old Cask rum in Karnataka
MCDOWELL & Co has launched one of its power brands, Old Cask Rum, in the Karnataka market. The brand's foray into this market is expected to catapult its sales to roughly two million cases in the next financial year. Old Cask currently sells ...
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Brand Quest
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